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In this episode, Daniel Apke interviews his brother and business partner Ron Apke, asking him about his journey from being a basketball player to NCAA Basketball Coach, to now successful land flipper. 

Ron reveals that he was a shy child growing up, but found a sense of purpose and passion in basketball. He started playing when he was young, but in high school Ron realized that managing the team was more up his alley.

He then went on to become an assistant coach for an NCAA basketball team, a role that shaped his character even more than he ever expected.

Ron was later approached by his brother Daniel about land investing, and asked if he wanted to partner with him. At this point, Ron was ready for career change away from the stress and always being on the move with the Basketball team.

While he continued assistant coaching, Ron worked tirelessly along side his brother Dan on their land flipping side-hustle. 
They quickly realized how much opportunity in land and decided to go into it full-time!

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They now run an 8-figure land flipping business and have grown immensely since starting this journey, and continue growing their business today!

Listen or watch the full episode below ⬇️ to get the full story of how Ron Apke went from an NCAA Coach's Assistant to  8-figure land flipping business owner!

Listen to the Podcast Here

View Transcript here

Ron: We were good. Like, really, really good. We went to the NCAA tournament every year. My freshman year, I think we went to the Sweet Sixteen. But, we were really, really good. We had NBA players on our team. The high school I was at in Cincinnati was a pretty rough inner city school. And, uh, you, you won't as a teacher.

Like, it's crazy to say, and it's really sad to say. When you're at an inner city school, at least where I was. You won't get through a year without a kid dying. I didn't want to do a disservice to the kids that I was teaching on a day to day basis because it just was not for me, but he, it was a bad, bad situation.

Like he had to be rushed into the hospital for his, uh, basically cut open his head. Like, I think that's part of the reason I jumped from job to job is because I did not like being, uh, managed.

Dan: Hey everyone, welcome back to the real estate investing podcast. Today, it's going to be a little bit different of an episode.

I'm actually going to spend this next 20, 30 minutes interviewing Ron and his background, what he's gone through to get to where he is today. And he, he's been a teacher. He's been in sales. He's been a basketball coach. And along with that, he had a whole childhood of experiences. And like I said, in the last episode, if you guys listen to that, it's.

We, we weren't born into the freedom that we have now. So we have very, very similar journeys to what you guys have and you guys looking for freedom or who are land flipping and come in and want to quit their job or whatever it is. Welcome to the show, Ron.

Ron: Yeah. Excited to do this, Dan. I think this will kind of give you guys an insight, whatever.

Some of you guys can be relate, be able to relate better with my story, some with Daniel's and uh, I think just kind of give a perspective what we've come through. It hasn't been easy, but at the same time it's been rewarding and the journey has been fun.

Dan: Cool. Well, let's, let's start with just describing your childhood from From an early day.

Ron: Yeah. So as a kid, I was really quiet. Like I wasn't like a outgoing kid. I wasn't overly social. I had a small group of friends and that's how I kind of just, I got along really well with a small group of friends. I didn't really go outside of that, to be honest with you. Um, our mom was. a stay at home mom.

So it was a lot with, I was kind of a mama's boy. I think growing up school was, uh, school was pretty easy for me. Most of my childhood is just math. I did really well at reading. I kind of struggle with Dan, but, um, overall school was pretty easy. I was just a normal kid. I wasn't, I didn't get in trouble. Um, I didn't.

I just did well in school, just worked hard in school, just knew what I needed to do. Got my grades, uh, did some things with entrepreneurship, selling stuff on the playground and stuff like that that I liked. But uh, the main thing I did was like, I loved competition in terms of, like, that's the only thing I remember growing up, honestly, is competing in everything and having two other brothers, one older, one younger.

It was just a younger one. You're supposed to beat every time an older one, when you do beat, um, in something you're, you're not expected to win or whatever, but everything with us was a competition, whether it was, I don't know, just everything. So that's the main things, honestly.

Dan: What about, um, playing sports?

Ron: Yeah. So I played basketball pretty much since I was, I don't know, second, third grade. I played basketball up till when I graduated, never really got into other sports, I played football a couple of years, but I was overly, overly small. And I just. I just struggled. I struggled with football. Football is hard.

I was young for my grades. So that's one thing when I go into like socially when I talk about that is my birthday is in June and I was younger. I was eight, nine months younger. It doesn't sound like a lot right now, but when you're 10 years old and then everyone else is 11 years old and 10 months older, like it made a big difference for me and I did grow late.

So sports, I loved basketball. I love basketball, but I was, I always tell her on this, I was under five feet going into high school. Like I was four 11 and I'm playing against.

Dan: Yeah. Yeah. And then you played in high school basketball,

Ron: played in high school. And then I went into, we can talk about after that.

I went to a university of Cincinnati, was a manager for four years there.

Dan: What, what got you to, uh, so you went to high school and you played basketball there all four years and what got you to decide to be, uh, first off you went to university of Cincinnati and, uh, went down the traditional route. You started in chemistry and you kind of talk about.

Ron: Yeah, so college I started to open up a little more like socially, I bigger, bigger group of friends. I did, I was what's called a manager for you university since I men's basketball team. We were top 10, top 15 team, most of my career there, but it was, we did everything the players did in terms of going to every single practice, going to every single game, working every game.

Um. you It was a good experience because I met so many people. I saw high level people. I saw, I don't know. I got to meet a ton of people there. These coaches that are just grinding and coaching is a grind, but they also loved what they were doing. And I remember that. And then just being around the players, the guys like these guys are freaks of nature in terms of their size, their athleticism six, eight, and they can move like a five, 10 person in high school.

Like they're just different people in terms of that. Um, but that was good college. I met a lot of people. I tried to really. meet people, not just outside, like just different people. I had a small group of friends and that's when you go to college. When you're from a city, I went to the university of Cincinnati.

I'm from Cincinnati. So you know a lot of people, but I really tried to put an effort to meeting people outside of obviously your high school friends. I think that's why you kind of went outside also, like you would have been miserable in Cincinnati. Like you just need to get away from those people that you're around all the time.

And while I was at the same university as a lot of them, I really tried to like spread out and not just like be with them.

Dan: What, what in the, um, your four years as the manager at, at UC, what, uh, it was four years, right? Yep. What, what do you think you learned from that that you still kind of feel today? Is there anything specific?

Um, trying to think, uh, that's a real job for those who don't know, like Ron, like you're working, you're going to practice for free. Right. And, um, I don't know if you've got a scholarship or partial scholarship any of the years, so I know some managers do at times, but it's free, it's free work and you do it and it's work.

It's like a volunteer job essentially, but you got to wake up at the same time the kids wake up and go and do all that 6am, 12pm, all this different stuff that you're doing, traveling around, getting on the planes, getting on the buses and going around. It is a full time job. So if anything, maybe like some work ethic.

Ron: Yeah. So I was, uh, yeah. So I got freshman year, a hundred percent, uh, Volunteer, everything like that. And nothing's guaranteed, like no scholarships guarantee. I think sophomore year, I got 25%. Then I ended up actually getting 40 and 50 percent my senior and senior year, which is awesome. Like that's a lot of money.

Um, but that being said, it was never because of that, but like you're saying, like the accountability, I think is the number one thing. If anything during a practice is missing, it's on us. If it's, if a player on the road, um, doesn't have a pair of shoes that they want, or they want a second pair of shoes that's on us, if you forget jerseys, like that was a legitimate fear for managers as a basketball, like if a jersey, you see those games where players are playing in practice jerseys, that's because the manager forgot the jerseys or something like that.

Um, so just everything, the accountability that we had. For being 18, 19 year olds was huge. I think cause like, these are nationally televised games. We were bringing everything for it and something went wrong. It was on us, even if it wasn't on our fault.

Dan: or the team manager should. So you're organizing a lot of the things behind the scenes that people don't see, um, when they're just watching a game, but you had some really, really good seasons there.

Uh, talk about the atmosphere, like the winning culture of some of the, I mean, you guys had, you were probably ranked in the top five at times I would imagine with some of those teams and going into biggies title too, right?

Ron: Yeah. So we were, uh, we were good, like really, really good. We went to the NCAA tournament every year.

Um. My freshman year, I think we went to the sweet 16, but we were really, really good. We had NBA players on our team being around. Like Mick Cronin was the head coach when I was there, who he's at UCLA now. He is just a, like a winner. Like he is, he, it doesn't matter who he has on his team. He's going to find a way to win.

And like the, Work ethic. He had, he is a Western Cincinnati guy, which is like known for like the blue collar, like hard nose type of people. Um, just being around that all the time. And it goes top down in any organization, whether it's business or what goes top down. And he was the top guy in terms of basketball and everyone kind of all the way to the manager and below us, every kind, everything kind of scaled down.

Dan: Interesting. And so you went, uh, yeah. They won a Big East title. Um, and you also went to March Madness multiple years as well. Did you go to March Madness?

Ron: Yeah, I went to, uh, yeah, I went to a few years. My senior year we went out to Washington and lost, um, to Harvard. So I went to that one year. But traveling with them on planes, really cool.

Like. These are private jets you get to go on in terms of with these giant 610 611 guys So it's it gets really tight really fast when you start having people to take up two and three seats But just traveling with them doing all that stuff You're just it's a different type of person that you're.

Dan: How intense were those? The big tournaments

Ron: Big tournaments were like, you felt it from, again, like you feel it from the top down.

If the coach, if the head guys, not necessarily stress, I want to say stress, but like, we're ready to go. Like this is the time. Yeah. It's time to go. You need to play your best basketball. You need to be the best, uh, in March and basketball when that's, that's when the NCAA tournament is. So like, it's all building up to that and it's intense.

Like every practice, it's kind of like when Cincinnati Xavier week, Cincinnati Xavier week there, especially with Mick because-

Dan: He's not Xavier in the same city. And it's one, it's a big rivalry in college basketball for those who don't absolutely huge, like four miles away from each other.

Ron: Like our freshman year.

We got in a fight, um, Cincinnati and Xavier out there punching people. Yeah. And we, and we, uh, the, this rivalry got canceled for like two years or something. So like, it is a huge, huge rivalry in that week in general, like building up to that week is It's like nothing like you can imagine like the intensity of it.

Yeah, losing that game is not okay

Dan: Yeah, and they've been losing a lot. But other than that though Yeah, that's a really good experience in terms of just seeing a competitive winning culture I'm sure that affects your day to day more than you probably realize. Um, that's really really cool experience.

Talk about after after that you Graduated obviously and what what was your degree?

Ron: So I graduated with a chemistry degree Um, I, so initially I went into college wanting to be a pharmacist and that was just a money thing. Like I see pharmacists making money. It's not some doctorate where you have to be, or it's not some MD where you have to be in school for 12 years.

It's a six year degree, I believe four plus two and that's what I went into a couple of years in I was working out of pharmacy. I'm not doing this. So I just what can I graduate with fast? And I wanted to be around basketball still like that was a passion of mine. And that's why I did chemistry and I knew I could get a teacher's degree teacher's license from there.

So that's what my route was, was to go be a high school science teacher and more importantly to myself at that point was to be a basketball coach.

Dan: Yeah. Okay. So you got a chemistry degree thinking you're going to coach, you graduate. Um, what's your path like now?

Ron: So I, I applied for this fellowship for a teaching certificate because right now I just, or at that point I just have a chemistry degree.

I can't just teach with a chemistry degree. So you need to get a teacher certificate. I applied for this fellowship. It was a crazy path in terms of that application. I had to go in person. I had to go teach lessons to some random groups of people multiple times. So I'm like going around and like, this is a 30, 000 fellowship.

They'll pay for that. And I also get money. So my, the master's program that I was in would cost like 15 grand and they would pay me 15 grand essentially as well. So I did that. I got accepted in that, which was pretty difficult. And then I did an internship that first year when I was in a part of that fellowship.

That's when I was at an inner city school, which was a learning experience in itself.

Dan: Um, so you, you taught in multiple inner city schools at some points, right?

Ron: No. So I just, I went around to some, but with row or the high school I was at in Cincinnati was pretty rough inner city school. And, uh, Yeah, I did that for a full year under another working under another teacher as a I forget what you call it You're coaching.

Yeah, I was coaching with her then.

Dan: You're coaching freshman. Yeah, that's why I remember you have pictures I have pictures of yeah on 20 22 years old sitting down there coaching And then after that so you did that fellowship and then you got a real-

Ron: I got a teaching job So then I got a full time teaching job at another school that was middle of the pack I wouldn't say it was uh, it's definitely not inner city inner city like with the inner city damn like You, you won't as a teacher, like it's crazy to say, and it's really sad to say, when you're at an inner city school, at least where I was, you won't get through a year without a kid dying.

Uh, like you just won't. In terms of like having a kid that you actually taught. I had one die and I had one that was put away. He's still in jail today, I believe. So like you have people who Like it happens every single year and it's very, it's sad with those schools, but I'm going to my full time teaching.

I did chem, I was coaching junior varsity basketball at this next school and a chemistry science teacher.

Dan: And you were coaching still? So you went from coaching the inner city to coaching?

Ron: Yes, a more. Affluent, but yeah, low, low, lower middle class, I would say.

Dan: What was the difference between what you saw, like coaching, obviously you're the coach now, so it's different.

Yeah. But coaching that versus the coaching in college

Ron: Um, the actual basketball wise?

Dan: Just the culture, everything.

Ron: Just completely different in terms of like understanding. It's not that much different of an age. It's not, no, it's crazy. Like you have 17, 18 year olds versus 18, 19 year olds, 20 year olds.

And, um, Yeah, it was just, you see it from freshmen in college though. It's very comparable to the freshmen in college, but like these, these 17 year olds that I was coaching in high school, like they have a lot of maturing to do. It's, it's a completely different, like you hit the baby them a little more.

You got to make sure they're getting their stuff done. Um, but, uh, yeah, it's not that much different. The basketball is obviously lower level than when you're at a high, high D one. But other than that, like. I don't know. I enjoyed both of them. They both had their interesting parts.

Dan: How do you break in a, a new freshman basketball player at a university?

Like what, what's going to happen? Cause obviously it's a huge change. It's a huge shift. They went from being top dog to low dog. Yeah. So there's a big mental thing. How, how are they broken in?

Ron: It's a, you need to like shock them. You need to follow their ass to class. Like we would, uh, when I was, I, I coached another college down the line when I was actually a coach, not a manager.

And we would follow them to class. We would just do everything like making sure and you need to find not necessarily find reasons to get on them, but there's almost always a reason to warrant like they are by themselves for the first time ever. So if you just let them be by themselves, bad stuff is going to happen every single time pretty much.

So you need to. You need to take reins of it. You need to shock them with the culture. We had a very strict culture in terms of what we were trying to grow them into. So that was like, that was the number one thing. It's just like holding them accountable, making sure they're accountable.

Dan: Yeah, I'm sure.

Especially like these guys who are the biggest guys that ever gone through their high school. Like the Cincinnati is a big D one school and they've had really good years in national championships and they come and they're so good in high school. They have all these offers. They're the big dog. And then they come and like the juniors and seniors on the team are looking down at them.

Like they're nothing, you know, they went from that to being nothing. So I'm sure there's some tension at times.

Ron: Yeah, for sure. I mean, yeah, you definitely have that for sure. At times, uh, as far as the younger guys with the older guys, um, they get used to it though. It's crazy. And we've talked about it in terms of like business, like, like you have freshmen come in, like you, you can hire a 22 year old at college that are freshmen in our business and freshmen, like.

It, they can freshman to sophomore year is a huge, huge jump first year to second year in a business is a huge, huge jump and you just got to break them in and find out if it's going to work. Like, uh, unfortunately in college, a lot of players, it doesn't work out for a lot of players cause they just don't cultural.

Yeah. It's just not a culture fit. It's hard. Recruiting kids is hard. Like it is hard to find out who kids actually are. And a lot of times you don't find it out until their freshman year, unfortunately. Yeah. Well just

Dan: Yeah. Well just like business, you can do all the things you want to try to get them there. But then once they're there, it's kind of in their hands.

Things happen. Obviously. Going from there. So you're coaching, you're doing the teaching. Um, and then what, what happened next? How long did you teach for and where'd you go to after?

Ron: Yeah. So I did the internship a year and I taught myself a year. And honestly, like after that point. Like I was, I wasn't a coach.

I wasn't a coach. I was a teacher. And at that point I was like, this isn't, this isn't really for me to be a hundred percent honest. And I didn't want to do a disservice to the kids that I was teaching on a day to day basis. I was a hundred percent all in when I was there, but I just wanted, I just needed to break ties from that because it just was not for me.

Teachers, I have a ton of respect for teachers that like more probably than I did initially, but, uh, it's, it's hard. Like it's a hard thing and you need to have a passion for it to deal with some of the stuff you have to deal with. And I'm sure it's worse now than it was eight years ago when I stopped teaching nine years ago when I stopped teaching, but, uh, I just knew it wasn't for me.

If it's not a 30 year, if I'm not going to be doing it in 30 years, I'm not going to do it for another 30 minutes. Yeah. So then where'd you go when you quit? So I went to a company called Total Quality Logistics and I did sales. Um, I did inside sales for just about two years there, uh, made really good money.

It was a top, I don't know, top 1 percent really for my class in terms of that, in terms of like, they bring in a whole bunch of people, but I was top 1%. I made good money there. I was grinding it out. Cold calling. I loved it. I learned a lot of. It's just a good, cool environment. Like it was a cutthroat environment for sales.

Like if you didn't hit your numbers, okay. It's known to be that. A hundred percent. Yeah. You guys have probably a lot of people listening.

Dan: People go in there and

Ron: yeah. Yeah. Like they, you have a good training program, everything like that. They're, they're a big, big company and they, but you need to hit your numbers.

Like once it comes to you, three, four or five months, then you need to start hitting your numbers on a weekly, monthly basis. Mike, it's just, it's a clean cut. It's nothing too complicated. Honestly, it's just hit your numbers or that's how their sales is. And that's how they've always been. It's a make it or break it.

Dan: And do you think that that way they kind of managed over there has influenced you today?

Ron: Yeah, I would say so. Like I'm a numbers guy. I still am a numbers guy. Like you got to hit your numbers, whether it's, uh, having a salesperson who's supposed to hit a certain amount of calls or having a. Uh, media person on our team who's supposed to make a certain amount of content every week, like just having expectations.

And that's what I had there. Like I had very clear expectations and I just, you just make it happen and the mindset there, it's not an excuse thing. It's nothing like that. You don't try to make excuses. You just have to hit the numbers. So I think that has bled over quite a bit, probably more than I realized, honestly, because how cutthroat of an environment it was.

Dan: Yeah. And how long were you there? I was there two years. Two years. Okay. So you go through, so you went from chemistry, teaching and basketball coach to sales at a cutthroat sales organization, making good money. And then what's your next step

Ron: from there? I, um, I worked for my dad briefly for, uh, he has a carpet cleaning company.

I did some sales, uh, for a couple of months there. And that was like a bridge thing. And I was talking to my girlfriend, my wife at the time, and I always had a passion for coaching. Like you guys hearing me talk, like I had a passion for coaching and I literally said like, I want to coach college basketball.

Like that's what I loved. I want to coach college basketball. Uh, my girlfriend, wife at the time was 100 percent all in, like it didn't matter where I got a job. And she said that like, just start, just start reaching out to people. And I was literally just probably, I don't know, probably 500 emails then I'd say to people and I just was asking to be a volunteer, which isn't as.

Easy as it sounds, honestly, because like it, they still have to baby, like they're still you're on their staff and they're responsible for you, even if you're a volunteer and it's a high demand, a hundred percent, you have all these 22 year olds who are coming out of college and like they're saying, go work for free for a year.

Dan: how many people would work, uh, for companies like Google and all these other companies are free as, as interns, similar concept.

Ron: And I had the money to, from the sales job, I had money to, I know, live for a couple of years. Um, so I was, I was comfortable doing that. I knew the sacrifice. I knew the potential reward if everything did work out. And I found a landing spot in South Carolina, a division two school. I remember one day the coach emailed me and he asked like, yeah, I would love, or we talked on the phone for a little bit.

And then he asked me like, when I can come down there to meet him, then I just lied. And I just said, I'm not saying lie, but I said, yeah, I'll be down in that way in that area for another interview. I said that, uh, I'll be done in that area for another interview or I need to go to another interview is what I said.

So I'll be down in a week or something. So we set something up and I literally, I obviously the whole time, I don't know if he knows this day, honestly, he thought I was going to Florida. After I went from Cincinnati to South Carolina, he thought I was going to Florida for another interview, but I literally just turned around the same day.

So I went from Cincinnati to South Carolina, 10 hours and went back the same day. I think I got about seven hours back. I couldn't make it all the way. But um, I did that we clicked and then three months later. I moved to South Carolina. Maybe a month later Honestly, I moved to South Carolina. This was fast.

Dan: And this is going for You've been in Cincinnati your whole life up to this point. Yeah, I was 29 and then you go to Coker University, which is a small town.

Ron: Yeah, 10000 people. Yeah,

Dan: what's the city called? Hartsville, South Carolina. So a small city Southern South and go to a university coach basketball.

What was that change like?

Ron: I was always like, I got accepted into colleges outside of Cincinnati. And I just like, I was not ready to leave home to be a hundred percent honest, not actually the physical aspect of being in my mom's house or anything like that. I wasn't that, but, uh, I just wasn't ready to leave the city.

And like, I don't, for some reason. Maybe it was Kayla, my wife, or maybe it was something, I don't know what it was, but I was, I was ready to go. Um, so it just, it didn't affect me much. Like it was a culture shock. I think being in the South, being in a 10, 000 person city, uh, I don't know. I just. felt right to me.

I'd never like question the move ever. Was it sad? Yeah, for sure. I was there for 28 years, whatever it was, 27 years. And, uh, but I was never like, it was a very brief thing in terms of that. Yeah. And then I loved what I was going to chase. I loved basketball.

Dan: You're good playing or you're coaching basketball.

Um, And then you go as an assistant, you got the assistant coaching job, correct? So he ends up being an assistant coaching coach at Coker university for a while. How long did you do that? I did that for two years. Talk about your experience doing that and what you learned. Cause obviously that's a leadership position.

Ron: Yeah. So, yeah, I mean, it's me and two other coaches, me, my other, our other assistant and the head coach. We did not have some huge staff or anything like that. It was different than Cincinnati. We're driving buses, we're recruiting, we're driving hours and hours on weekends to go see high schoolers play basketball, junior college kids play basketball.

But, um, it was awesome. Like the head coach was, He gave me a lot being a volunteer, like it wasn't like I was a volunteer and the other assistant wasn't a volunteer, which he wasn't, it was just like, we were both his assistant coaches and he had so much trust in me, I think coming from Cincinnati, we were a huge defensive minded team when I was a manager at Cincinnati and being a manager, I wasn't just worrying about shoes and jerseys, I was learning, like I was learning every practice in with one of the best defensive coaches in the country.

Uh, so he really trusted me. Our head coach at Coker really trusted me in terms of the defensive stuff. Yeah. And I don't know. I just, I just loved it. I clicked with the players. Uh, I, I learned a ton how to manage players, how to do juggle. I think juggling Dan is one of the biggest things is I was juggling so many darn things being an assistant.

Like we were, we were the managers for a team. We were the everything for the team as assistants. And we just tried to make the head coach job easier. And then on top of that, we had to do recruiting. We had to do scouting. We had to do everything.

Dan: And coaching has impacted the way you manage today.

Ron: I think so for sure.

Um, I relate back to coaching quite a bit. I understand because a lot of the kids are some, a lot of people we hire are similar, similar ages, honestly, like 22, 24. Not that I was coaching that old of people unless they were seniors, but a lot of, it's a similar age group. I understand their mindset. I understand kind of what they're going through.

And, uh, I think it's, I think it's brought a lot into business.

Dan: Yeah, so you do that. Um, how long were you coached down there for two years? You're there for two years and um, Describe your second year because I know a lot happened and you had to step up.

Ron: Yeah, so that was actually my first year so my first year we're in a Charleston for a game against College of Charleston and our head coach actually had a stroke in the pregame in our locker room pregame Uh, which was, uh, it was obviously traumatic in terms of just the situation, but he, it was a bad, bad situation.

Like he had to be rushed into the hospital for his, uh, basically cut open his head. Like they had to, he was rushed into brain surgery. If he was any farther from a hospital, he wouldn't be here today. But luckily we're not in Hartsville, South Carolina, where Coker is. We're in Charleston. Very close to a very, very high end hospital, and he was able to make it through that, but he was not able to coach the rest of the year.

And this was probably it was December. It was early December. So we still have three months more of the season. So me, myself and the other assistant coach take on basically running the team. The other assistant was the main head coach and I was his obviously first and only assistant. So I went from being like a second assistant volunteer type to like there's a ton of responsibility.

We're now playing I'm coaching against the D one team and it's me and one other guy coaching against college of Charleston who weren't planning for that.

Dan: Who weren't plannning for that. Planning for the game but not to be a head coach.

Ron: Oh yeah. We definitely weren't planning on, uh, yeah, neither of us were ready, like ready for that.

We got thrown in the fire. We competed that game. Uh, we were obviously hoping and praying that coach Merrill, our head coach was okay. Everything like that. But, uh, going forward that whole season, it was, it was crazy. We had players. We ended, we probably got rid of five or six players over the year that we just.

Either they weren't fits for the team, but we cut players from the team during the season because one, they weren't players we recruited and it just, they were not future. A lot of them were Juco kids that had issues and like, we, we just couldn't. Like they had a lot of issues, like we lost quite a few players that year.

 

Dan: Yeah. Which is another like really good leadership experience to kind of see that change.

Ron: It's the same thing as firing someone. Yeah. It's like, this isn't, and it's different when it's a kid in college, but like it just, the team would not have worked moving forward. Keeping these from a culture, a hundred percent, like it would have fallen apart like very, very fast.

That's what me and the assistant were talking about. Like the other assistant who was the head coach then is like, we just couldn't keep going forward like this. And we had to make some hard, hard decisions. To keep the team moving forward.

Dan: So going from there, um, so you had that year where you had to step up and roll and kind of thrown in the fire.

What was your, um, we haven't talked much about entrepreneurship. Let's start wrapping that into this a little bit. What was your first entrepreneurship role? I guess let's start back, like, and what part of this process and journey.

Ron: Yeah. I mean, me and you did things when we were both in Cincinnati around in our twenties and stuff in terms of flipping stuff on eBay, doing stuff like that.

Um, going into this, like the second year at Coker. That's when you reached out about land investing. And that's when like I fully, like I always knew, like, I think that's part of the reason I jumped from job to job is because I did not like being, uh, managed. Yeah. I did not like the lack of freedom that working for someone else does even in a job like sales.

Like I, I went towards sales because like you get some freedom in sales typically. But obviously, like I said, that was a cutthroat place. And once I hit my numbers, I did get more freedom. I was able to work remotely or work kind of when I wanted. But, um, yeah, I mean, you reach out about land investing. I just, it just clicked for me, honestly.

And it just made sense the way you're talking about, you had a couple of your mentors who. We're talking about land investing and I just, it just made sense. I knew my wife was pregnant at the time. It was my second year coaching essentially for free. I made a little bit of money at Coker, but essentially for free.

It was my second year coaching. I'm like, I got to make some money now. Entrepreneurship sounds amazing. Land investing sounded good from what you're saying. So we just kind of dove all in. Learned what we could took action immediately and we built it up pretty darn fast. Honestly, I remember taking phone calls on the bus, like driving a bus full of, maybe I shouldn't have been doing this, but I was driving a bus full of 10, 12, six, eight guys.

And. I remember taking calls from county. I remember it was Weakley County, Tennessee, and they were, they called me to complain that people in the county were getting these letters. And I was like talking to the person at the county about these complaints and like trying to ease their mind. Like we weren't doing anything illegal.

We were just reaching out about people's land. I wasn't trying to. I was just making offers on people's land, which is what we still do today. Um, but, uh, I remember taking those calls and it was, it was a lot coaching basketball, having a family and the land, but I never really thought twice about it.

Dan: Yeah.

Cause you, you had a full time job plus more like you were recruiting on the road, doing that, driving, going to games, coaching coaches, don't work 40 hours. It's family. Yeah. It's not a 40 hour job. It's much, much more than that. The way, the way they're doing it. Um, talk about how, uh, like the entrepreneurship and coaching align, like you were a coach full time and then you go into entrepreneurship and it's kind of similar, uh, roles almost in a way.

Ron: Yeah. I mean, I think both of them, you get kind of like, you have a lot of responsibility in terms of like freedom and doing stuff, freedom. Like what, what do we need to do to. Uh, you're obviously managing people in coaching and in entrepreneurship if you have employees. So I think that just a lot of it's just the work ethic, honestly.

Like I said, like it was not 40 hour weeks coaching, it was 60, 80 hour weeks and it was Thanksgiving. It was Christmas Eve practices. It was everything. Like, when you could imagine you don't want to be somewhere else other than your house, I was somewhere else other than my house. And I would come home and I would price mail and I'd do that stuff.

And it just felt like, it just felt like something else. Like, it didn't feel like, it never felt like I was doing too much, like, even with the land, which is another full time job in itself. But, uh, yeah, I think they, just the work ethic of it kind of intertwined really well.

Dan: And up to this point though, you talked about some other entrepreneurship things you've done in the past.

You owned real estate by this time as well, a little bit, right?

Ron: Yeah. Me and you bought a rental property in a Cincinnati 20, I don't know when it was, but we bought a rental property, a salon. Uh, a salon slash apartment. And that was, uh, that was maybe my only piece of real estate before getting into land, I think.

Maybe I had one other apartment building.

Dan: Yeah, so you had one, And the reason you got into land is cause the money and the freedom that you saw .

Ron: Yeah. I think it was, I just wanted something, honestly, it was entrepreneurs. I wanted, whether it was land or something else, I was going to find something entrepreneurship.

I, I just think most entrepreneur, like it would just, it would have came, I think at some point I would have realized whether it was, if I had to get another job in between after coaching and between my next entrepreneurship journey, whatever it was, but land just made a ton of sense. And the margins and the time I could put while I was coaching basketball and still make.

Money and land was very, very, you can make a lot of money for not a hundred percent. Yeah I was working 70 hours legit 70 hours every single week with basketball and I knew I could still make three four or five hundred thousand Dollars.

Dan: Yeah. Yeah, exactly and up to this point I'd been doing a lot of research on land and knew that I wanted to get in it and I saw you wanted the money and we kind of Um, form that partnership between us, uh, to start the business work together and kind of partner up, which a lot of people also do in the community.

Talk about like the, uh, the first six months or so of land investing. Cause now you're doing basketball, you're coaching, you're doing all this stuff. Talk about the first six months or so of your entrepreneurship journey.

Ron: It was a grind, like, it was constant learning, constant, uh, adjusting. I think, and looking back, and I know I did this, I, I probably let my foot off the gas in terms of the basketball a little bit.

And, it, it was a weird time, honestly, with all that, and I, I wish I handled that a little better. Cause there was two things that were a lot, but I, like, I even had a talk with the head coach. I'm like, my wife's pregnant. Like I wanted to finish that season. I finished as strong as I possibly could. I was doing all my responsibilities, but like that It was a little different than the first year when I was over the top like I was everywhere I was doing everything and I think I kind of let it slip like when sometimes when you try to do two things full like you kind of half One thing and I I don't I don't want to say I halved it or anything like that But um, it was difficult in terms of the balancing because I knew what I wanted in land I knew what I wanted I knew what I, what I didn't want Dan is to never work for someone else.

Dan: I'm sure a lot of people can relate to what you're saying. Yeah. Anyone who's done land investing and had a nine to five probably felt the same way.

Ron: Yeah. Yeah, and you try to, yeah, it's, it's balancing.

Dan: Especially once you start seeing the money. A hundred percent. And you had a family coming. Yeah. With very little income.

Ron: So I was, yeah, I was living in a, I was living in Hartsville still, obviously where the university is. I had a house, it was a small mortgage, nothing crazy. We had a son and then we had a daughter on the way. So it was like, and I made zero dollars my second year. The first year when our coach had a stroke, I made 5, 000.

This is a hundred percent accurate. The AD came to me like, since, since, uh, your head coach won't be there, like, we'll give you guys five, you 5, 000 this year. I'm like, sure. I was excited about it, honestly. And I was working 70 hours a week and, uh, the next year I didn't get paid a dime, literally 0. And it was just like, it wore on me.

I think it definitely took a toll for sure. And like, I knew what I didn't want to do and I was running away from the idea. Of having to work for someone else, going to do another sales job, going to do whatever I did not want that.

Dan: Getting ahead of that. Yeah. Yeah. Especially with the familty coming.

Ron: I had a time there's a, it was a ticking.

It was like, there's a timer on this. Like there was a time when if we weren't making enough money in land, I would have to get a job.

Dan: I mean, yeah. And there comes a point and then you start seeing land do well and start flipping some properties. Um, which I want you to talk about a little bit, like our, our first six months, not balancing the two, but our actual first six months doing it.

Some of the obstacles we came on. Um, but yeah, there's, there's a lot once you start making money and you're in something else. You slowly start pulling the foot off the pedal, like you said, a little bit. I mean, I was in a sales role and felt that, I mean, you start tripling, quadrupling 10 X in your income and it's, you look at things a little bit differently and it's just, it happens.

Ron: Yeah. It's, it's impossible to kind of, and it's just a communication. That's what I focus on was communication with my head coach. So I can just be as transparent with him as possible. But, uh, yeah, those first six months were. It was a grind. Like we made a lot of expensive, expensive mistakes. We never doubted.

That's the one thing like a dental, I bounce things. Like if one of us are feeling down about something, like one of the other person picks it up and we really bounce things off really well in terms of that. And kind of one, one, if one pulls down the other picks up, but overall, like. Our mindset towards this business never wavered.

There are tons of mistakes with mail. I remember we sent mail and put the wrong addresses on it. So we had a bunch of random people getting address it or offers for land that they didn't own. So just a ton of mistakes. We sent a lot of mail without much. Without much success at one point, like we sent a lot of mail without much success and we've made like 10 grand on a deal and then 20 grand on a deal and then 30 grand on a deal.

And at that point I was thinking about either moving back to Cincinnati or moving to Florida. I remember Daniel called me. He's like, I think you can afford coming to Florida now. Um, cause this is when he just moved to Florida. And you said that to me because I was thinking about Florida or Tampa or Cincinnati, essentially, or moving to a nicer spot of South Carolina.

And I remember Daniel called me and I think we bought, it was the Adams County, Ohio land with the, uh, that Matt sold. And it was with the, with the horse on it and Daniel called me like, yeah, I think we can, uh. You can, uh, move to Florida now because we made 30 grand on a deal.

Dan: I don't remember that. That's funny though.

We do one deal. That's how we were though. Like we're always so excited. It's like, see, yeah, one deal. So, so exciting. Our first property ever we bought and sold for a bot for five and sold for 15 and we thought it was like a home run. Um, but it's cool. Like seeing the journey pan out. What's, uh, kind of, let's get into what's next for you.

So we started the. Land investing online and the educational platform and doing all that now. And how's that transition been?

Ron: I love it. Like I really like helping other people. I like partnering with other people on deals, uh, building the brand around it. I think is really cool. Like the community, the people we have come to our community of people that join our program.

Week in and week out, just impress the crap out of me, like their vision, their understanding of what this business is, is what I love so much seeing. Like there are some, and then they know what they want. Also, like a lot of people at some point, like you'll have people who come in, like, they don't really understand it.

They just expect things to be given. But like these people right now, like it is really, really cool to see the types of people we have coming in our community. And like, you just know the future with them. Like they are going to be leaders in the landscape. And they're going to take on huge, huge deals.

They, they see, they hear us talk about million dollar deals and they don't like, they don't waver. Like, they don't think twice about it. Like, yeah, that's possible. They know it's possible. Other people they hear million dollar deal and like they will just like, that's not possible for me. There's a big mindset, uh, huge.

I think a ton of people are coming in with a very wide mindset in terms of what they can do in this business.

Dan: I completely agree. Yeah. That's one of the most rewarding things for me as well as, um, if you guys listened to the last episode. What, um, I guess, are, are you stopping here? Like, is land investing the, the future, or do you have future plans, or what's, uh, your vision for, for you going forward?

Ron: Yeah, I mean , I'm always gonna invest in land, because I understand it. Like, I think if you go away from what you know and understand, it's stupid. Like, I think people who Best ROI you can get. Yeah. If I like, why I'm not saying I'm going to only flip land for the rest of my life, but I'm going to always invest in land if I can find good deals, because a couple of things we know how to do from what we do is how to get land under market value and how to evaluate land.

Yeah. And there are very, very few people in the country that can do this. Um, as far as have the education to do it. Um, But, uh, yeah, I, I a hundred percent plan on that building other companies, building a team. I, I, I've really enjoyed building a team around us, building a media team around us, building our transaction.

Corner is amazing. All of our team's amazing building, hiring people overseas, bringing those people in and building the culture around our company. Like it's multiple companies. Like we have land investing in line. We have AccuLand and then we're building a tech company right now and they all inter inter intertwine with each other.

And just the idea of building companies is exciting to me.

Dan: Awesome. What, um, I don't have anything else really to add here that did I cover everything all right on your life, your journey? Yeah, I think so. What about, uh, what advice do you have for people? Who are stuck and don't know where to go, or they just don't know what's the first step to make someone who just feels stuck in life.

And yeah. And they're frustrated.

Ron: And I think we kind of said this last episode, it's just like, you just got to make a step forward. Like. I don't know. It's just too many people think too much about little things and then don't move forward at all overthink it like if you want to start a podcast, get a mic and start a podcast.

So many people are like thinking about their podcast name and their this that what are they going to do if this happens? There's there's not that many factors and a lot of stuff in life. I think that's why so many people like. Unfortunately, we have people join our program who don't do anything. Yeah.

Like that's the sad truth of it. I don't know if it's 20%. I don't know if it's 10 percent and

Dan: then people ask us our success rate and I'm like, well, I don't know of the people who, a lot of people don't take action.

Ron: The people who take action are very, very successful in this business. A lot of people view them buying a course as taking action.

It's not, it's

Dan: just how to start to take action. You still got to execute

Ron: 100 percent and that that's the biggest thing guys is you just gotta, you gotta move, move the ball forward every day as much as possible. Um, and get started. Like there's. That's the thing Hormozy says is like, you don't really know what you need to do.

Like, you just got to do something sometimes. Yeah. And you're not going to know how to flip land without making some mistakes. Like, you cannot go start a business without making mistakes. It's going to happen. We made a huge financial mistake with, uh, with, uh, the land portal. But it's fine. Like, it's just in terms of.

The data we didn't buy, we spent 50, 60, 000 and, uh, we just, we just made the wrong decision. It costs us, but the advantage is changing that decision fast.

Dan: Yeah. And time, like time.

Ron: Yeah. Time. Like, okay, we made a mistake. Let's go to the, let's just change our route and let's move forward.

Dan: What's your, uh, what's your favorite show of all time?

Ron: Favorite show of all time. I had probably breaking bad. I think you're going to say Dexter. Oh, I like Dexter too. Probably Breaking Bad. Breaking Bad and Dexter I really like. Um, recently, I love the rest of development, The Office. There's a good one. The office, it's not on Netflix anymore though. So I can't watch it.

Dan: Cool. Well, I want to throw that in there to be a little bit different. Hope you guys learned from this episode and learn from Ron's story. As you saw, he went from being a chemistry teacher, uh, to sales, to basketball and as a volunteer, and then to land and now obtaining that freedom. And now he's educating people and starting a software company and all that stuff.

So definitely it wasn't given to you, Ron. Um, that's what, like some people. Come in and comment and think everything's kind of given. This was earned just like selling our first properties. Yeah. As always guys, thank you so much for joining. Please like, and subscribe our YouTube channel. It really helps drive our mission forward.

Thanks for joining. We'll see you next episode. As always, thank you for joining. Please do us a huge favor and like, and subscribe our YouTube channel and share this with a friend. It really means the world to Ron and I, but more importantly, it could help change the life of someone else. Thanks for joining and we'll see you next episode.

Watch the Full Episode Here

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