Most Land Investors Don’t Realize THIS Is Their Problem
In this episode, Christian Ruf of Uncommon Elite shares a powerful and unconventional journey that starts with joining ROTC simply to pay for college and leads all the way to flying special operations missions with the Army’s most elite aviation unit.
Christian explains how five intense years surrounded by high performing operators completely reshaped his leadership style, mindset, and standards, and why real growth almost always comes from the people you are forced to lead and learn from, not books or titles.
That foundation ultimately carried over into the business world, where Christian transitioned into operations leadership, coaching business owners, and unexpectedly discovering a massive opportunity in hiring the right people rather than the most experienced ones
The conversation dives deep into why Christian now specializes in placing former special operations leaders into growing businesses, and why attributes like tenacity, urgency, integrity, attitude, and aptitude consistently outperform resumes and industry experience.
He breaks down how companies can identify the true outcomes they need from a role, structure the first 90 days for success, and remove themselves as the bottleneck holding their business back. With nearly 75 high impact placements in just over a year, Christian shares real examples of owners unlocking massive growth by focusing on leadership and accountability instead of doing everything themselves.
If you want to understand how elite leadership is built, why experience often matters less than mindset, and what it really takes to scale a business without burning out, this episode will completely change how you think about hiring and growth
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