We Used to Just Send Mail… Now We’re Doing
THIS (2020 VS 2025)
In this episode, the focus is on how land investing marketing has evolved from 2020 to 2025, and why investors who adapt are thriving while others fall behind. Back in 2020, success was simple: send out mailers, get a few calls back, and close deals. But as the market matured, those days of “set it and forget it” direct mail are gone.
Now, top land flippers are running multi-channel marketing systems that combine mail, texting, and follow-up campaigns to squeeze every ounce of opportunity from their lead lists. The episode breaks down exactly how these strategies work in today’s competitive environment, where one mailer might not be enough, but smart follow-ups can turn “ignored leads” into profitable deals.
The conversation also highlights one of the most powerful shifts in land investing: personalization and multi-touch marketing. Handwritten mailers and follow-up texts aren’t just old-school charm, they’re outperforming generic templates with four to six times higher response rates.
The host shares actionable blueprints for building a two-channel strategy, pairing texting and direct mail to get faster, more consistent results, and warns against spreading yourself too thin across every new tactic.
Whether you’re brand new or scaling up, this episode shows how to transform your marketing from “one-and-done” into a refined system that builds trust, boosts response rates, and fills your pipeline with qualified sellers.
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