You’re Listing Land Wrong on Zillow… Do THIS Instead

In this episode of The Real Estate Investing Podcast, Ron sits down with regular guest Darrick Bourgeois to break down what it really takes to sell land successfully in today’s uncertain market, and why early-year disposition can be a massive opportunity if you know how to play it.

Darrick shares real-world observations from his own portfolio, explaining why January through March consistently turns into a strong selling season, even when interest rates and market sentiment feel shaky. They unpack buyer psychology, seasonal behavior, and why many investors miss the window by sitting idle instead of leaning into proactive marketing.

The conversation then dives deep into actionable, tactical strategies that go far beyond simply “lower the price.” Darrick reveals how to leverage Zillow as a marketing engine, not just a listing site, by driving traffic, optimizing photos, and using social media to influence the algorithm in your favor.

From Facebook Marketplace testing, eye-catching AI-enhanced images, and short-form video reels to smart price adjustments that trigger Zillow’s built-in marketing blasts, this episode is packed with practical insights you can implement immediately.

If you want to sell land faster without leaving money on the table, and think like a marketer instead of a passive seller, this is an episode you won’t want to miss.

>> Click here to watch the full episode