He Doubled His Land Business With This ONE Change

In this episode of The Real Estate Investing Podcast, Ron Apke interviews Marc Brun, a land investor who transitioned into the business after spending nearly 30 years working in construction project management and real estate development.

Marc shares how losing a W-2 opportunity in healthcare development pushed him to look for something new, eventually leading him into land investing in 2024. What started as a side opportunity quickly turned into a growing business as Marc and his wife began building systems, marketing for deals, and learning the land space from the ground up.

Marc explains how his background in construction and problem-solving helped him navigate the challenges of getting started, while also realizing that land offered many of the opportunities of house flipping without all the complications of renovations and contractors.

Throughout the episode, Marc talks openly about the ups and downs of scaling the business over the last two years. After early success with direct mail, he hit a major slowdown that forced him to pivot into texting marketing and rethink the way they operated.

He discusses the growing pains that came with handling higher lead volume, bringing on team members for the first time, and learning how important KPIs and tracking data became when things started changing in the market.

Ron and Marc also dive into the evolution of the land business as sellers become more educated and competition increases, along with Marc’s plans to move into survey hacks, subdivides, and land-home packages moving forward. It’s an honest conversation about adapting, staying consistent, and building a lean business that fits the lifestyle you actually want.

Watch the full episode to hear Marc’s full journey, the lessons he learned through major business pivots, and his advice for anyone looking to build a long-term land investing business.