He Kept His W-2… and Still Built a Profitable Land Business
In this episode of The Real Estate Investing Podcast, Ron welcomes back Logan Perlaky for a powerful one-year check-in that shows what steady execution can really do. Logan shares how his very first land deal, a subdivide that netted just under $50,000, set the foundation for a breakout 2025, giving him both the confidence and capital to scale.
While still working a full-time W-2 job, completing an MBA, and preparing for a growing family, Logan breaks down how he closed nine full-cycle land deals in 2025, generating over $200,000 in gross profit by staying consistent, disciplined, and focused on what actually works.
The conversation dives deep into Logan’s process, from why direct mail continues to outperform newer marketing channels, to how targeting overlooked rural counties and potential subdivide opportunities led to massive returns.
He explains how efficiency, clear role-splitting with his wife, and sticking to a proven system allowed him to build a highly profitable land business in just 5–10 hours per week. More than a success story, this episode is a blueprint for anyone juggling a busy life but craving financial freedom, proving that you don’t need to quit your job or take massive risks to build something life-changing.
If you’ve ever wondered whether land investing can truly fit into a “real” life, this is an episode you’ll want to watch start to finish.
>> Watch the full episode here
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