Market Research for Land Flipping: Find Hot
Counties Fast
One of the biggest mistakes both new and experienced land investors make is guessing when it comes to choosing a market.
Pick the wrong county, and you risk wasting thousands of dollars mailing sellers in areas where land sits on the market for months,
or never sells at all. Pick the right one, and you’ll flip properties quickly, at the right price, and with confidence.
That’s why we built the Market Research Tool inside Land Portal. Powered by real MLS data nationwide, it takes the guesswork out of market selection and shows you exactly how counties are performing. Instead of relying on outdated comps or gut feelings, you’ll have the hard numbers you need to make smarter decisions.
Here’s a step-by-step guide on how to use it.
Step 1: Open the Market Research Tool
Log into Land Portal and click on the Market Research tab. You’ll land on an interactive map of counties across the United States, where your research journey begins.
Step 2: Use the Heatmap
The heatmap gives you a high-level snapshot of market performance.
- Light Green = Strong markets
- Red = Weak markets
This visual overview allows you to quickly identify where to focus your attention and avoid wasting time in underperforming areas.
Step 3: Hover for Key Metrics
When you hover over a county, you’ll see the numbers that matter most for evaluating land markets:
Sell Through Rate (STR):
Indicates demand. A higher STR means a higher percentage of listed properties are actually selling.
Days on Market (DOM):
Shows how quickly properties are moving. Lower DOM means faster flips and quicker returns.
Median Price & Median Price Per Acre:
Provides pricing benchmarks so you can match acquisition strategies to specific counties.
Inventory & Months of Supply:
Reveals how competitive or saturated a market is. Low supply often signals opportunity, while high supply may indicate slow-moving markets.
Absorption Rate:
Measures how quickly the current inventory is being sold. Higher absorption means a tighter market and stronger demand.
Together, these metrics give you a full picture of whether a county is worth pursuing, or whether you should move on.
Step 4: Drill Into the Details
- Median prices by acreage ranges (e.g., 2–5 acres, 10–20 acres)
- Historical price trends to understand long-term patterns
- Live MLS comps you can click into for property-level details
This is where you validate your buy criteria and confirm pricing strategy. You can also remove outliers by clicking on the eye symbol to refine the dataset and export everything into Excel for further analysis.
Step 5: Take Action
Armed with these insights, you’ll know exactly which counties deserve your mail campaigns and which ones to avoid.
No more guessing. No more wasted marketing dollars. Just data-driven market selection that sets you up for profitable deals.
Final Thoughts
Market research is one of the most critical steps in successful land investing. With the Land Portal Market Research Tool, you can move beyond assumptions and base your strategy on real data.
Whether you’re just getting started or scaling to higher deal volume, this tool gives you the confidence to target the right counties and grow your land business the smart way.
👉 Log into Land Portal now and start using the Market Research Tool to find your next county.
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