The Land Flipping Breakthrough That Took Him to Million-Dollar Land Deals
In this episode of The Real Estate Investing Podcast, Justin Piche shares the unfiltered story of how he built a successful land business while working full time at Exxon Mobile and welcoming his second child at the same time.
Justin walks through the chaos of launching his business, sending his first mailers, and landing early deals that gave him the proof of concept he needed to believe land investing could really work.
He explains why those first wins matter far more than deal size, how taking action before feeling ready changed everything, and how land quickly outpaced his W2 income. It is a powerful reminder that momentum comes from starting, not from having everything perfectly figured out.
Justin dives into the realities of scaling, from hiring a team and managing marketing shifts to evolving from simple flips into larger development deals. He breaks down how the land investing landscape has changed, why systems, discipline, and cost control matter more than ever, and what separates a side hustle from a real business.
Justin also shares hard earned lessons around deal killers, risk management, and why collaboration beats competition in this space. If you want an honest look at what it takes to grow from your first land deal into a multi million dollar operation, without the fluff or hype, this episode will leave you inspired and better prepared to take the next step.

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