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In this episode of The Real Estate Investing Podcast, host Ron Apke reveals the crucial secrets to hiring your first employee for your land business. Growing a land business can be overwhelming, and if you're ready to take your operation to the next level, it might be time to bring in some help.

Ron breaks down why land flipping is uniquely suited to fast, profitable scaling — just one successful deal can cover a full-time salary. Imagine freeing yourself up to focus on even bigger wins! But here’s the catch: hiring too early or for the wrong tasks can actually hold you back, and Ron shares how to avoid these costly pitfalls.

Get a full look into common mistakes, like skipping the learning curve and outsourcing right off the bat. Ron shares his must-know strategies for training your team effectively, especially if you’re hiring virtually. You’ll hear about his “playbook” approach, which makes training a breeze and keeps everyone aligned on your vision and goals.

By the end of this episode, you’ll not only know when to hire but also how to find and guide employees who can drive serious growth in your land business. Whether you’re ready to hire or just want a glimpse into how successful land investors scale, this episode has something for you!

Don’t miss Ron’s insider tips on building the right team and creating a winning culture from the ground up.

⬇️ Listen or watch the full episode below!

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View Transcript here

Ron (00:15.736)
Hey everybody, welcome back to the Real Estate Investing Podcast. I’m your host Ron Apke, by myself today. What we’re talking about today is how to hire… Hey everybody, welcome back to the Real Estate Investing Podcast. I’m your host Ron Apke. Today I’m by myself and I’m talking about how to hire your first employee for your land business. This is something a lot of people in our community, a lot of people who have been in the land flipping space for two, three, four months are…

getting towards. have people who have been with us or have been land flipping for two years who are scaling their employees and trying to really get out of their business. So there’s a wide variety and if you’re successful in this business, it’s going to happen. Like you are going to come to the point you’re like, okay, I can’t do this all anymore by myself or I don’t want to do this all by myself. And those are the two kind of spots people end up in. And the thing about why

Some businesses are extremely low margin as far as like you need to grind out you need to do it yourself longer This is not one of those businesses This is one of those businesses where you pay for an employee with one deal a year And that’s just a reality of it you can pay a full-time American employee with one deal a year literally and that’s why there is so much upside with hiring and how fast you can scale because It just doesn’t take that much it take the deal

two deals to hire a full team per year essentially and then the tricky part is how do you get that team, how do you get those employees to actually help you scale your business? And I think that’s what a lot of people get twisted is you are hiring to scale your business, not just to free up your time. You are hiring to grow your business and employees, whatever the employee is getting paid, they need to bring 10X value. That’s what a lot of people say like,

If they’re getting paid 50 grand, they need to bring $500,000 of value to the company every single year. And that’s how you should be scaling up. Some companies, it’s like they’re adding employees and then their revenue, their profit is just flat. And that’s not what it should look like. So let’s talk real fast. You’re getting started in this business. Let’s talk about hiring too early because it is a thing that happens quite a bit. You just got, you have some capital.

Ron (02:33.9)
You just got into land flipping, you’re going through our course, you’re going through our module, maybe you have a coach, something like that. Maybe you got a coach from us. And you’re talking about hiring right off the bat. And I don’t want to just completely shy away from this, but the most detrimental thing that I see people doing when they have this mindset coming in,

is they come in, they want to hire right away, and then they almost expect their employee to learn that part of the business without them knowing the part of the business themselves. So, you get started in land flipping. Let’s say you don’t want to do any transaction coordinator stuff. You don’t want to talk to title companies, anything like that. So, you hire a transaction coordinator. You have capital, you hire a transaction coordinator, and then they come in, you send them the course modules. You don’t know if they’re doing things right or wrong.

because you never learned it themselves. And that’s when I talk about hiring too early. You need to do learn all aspects of the business before you start outsourcing some things. And I think I get some, I think some people come at me for this because they just say like this person just has the the knowledge to do this or their whatever their experience with this and that. But you are the business owner. You are the entrepreneur. You are the person responsible for the success of the business.

For you not understanding, at least understanding the aspects of the business, it’s just not the right thing to do. And it’s different if you go do two, three deals and then you’re like, I do not like this part of the business. That is when you do want to hire. That is the time to hire. You have some capital, you’ve learned the business, you understand how to train someone on that and you understand the KPIs. So KPIs are…

performance indicators essentially and you understand how to hold them accountable essentially for their position. So if it’s a transaction coordinator position and they’re doing due diligence and they’re talking to title, everything like that, you need that to have numbers to hold them accountable to that. If it’s pricing and you want to get a data analyst first to price your mail, do all that kind of stuff, hopefully you’ve priced a few mailers so you can review their stuff.

Ron (04:49.078)
You can review their pricing. You can teach them how to do it properly. Everything like that. It’s so important and it’s often skipped. I see it a lot. Sometimes the people who come into land flipping with the most capital, they struggle because they don’t learn the material. They don’t learn the process. They try to outsource things from the start. And sometimes those are the people who come into our coaching program. Are people who…

and they say, my gosh, they have three employees already and they haven’t done a deal or they’ve done one deal and they have a team of four people. Like what are we doing here? There’s obviously something broken. It’s not external. It’s not the sellers don’t wanna sell their land. It is internal. It’s something with the team. And that’s gonna get me off on a tangent as far as talking about external things versus internal. But that being said, it is like when you’re in that position, someone might be listening right now to this podcast.

who is in that position. They look at their team, they’re like, have three employees, I did one deal three months ago and nothing since. That’s when you need to, firing sucks, don’t get me wrong, but that’s when you need to take a hard look at like what’s actually going on. Do you believe in the business model for one? If the answer is yes, something is broken within your company, you either need to get extremely hands on with your employees or you need to make some changes and just do it all yourself for now. So,

Position the hire, it’s after when you’re ready. It’s something you don’t like typically if you don’t like transaction and something you’re not good at. If you are not a fan of sales, but you are a kick-ass salesperson, you are just getting sellers to sell your land every day. Like you’re getting contracts, everything like that. Don’t give that part up. Sales is not the part to give up. It is not easy to outsource. If you are good at sales, even if it’s…

like difficult for you. There’s so many people who come through our program who are not salespeople by trade. And they just grind through it and they become better and better and better at sales. But if you are good at sales, it’s a blessing for you to be good at sales. Even if you don’t like it, even if you don’t like it, you need to do the sales part. Please don’t outsource that from the start. Outsource something that is lower value. Sales is extremely high value.

Ron (07:11.64)
lower value and something you don’t like. So, I always suggest when you’re hiring your first employee to hire overseas. I think it’s, it is the cheapest. You’re not gonna have to pay American type salaries. You can get a lot of very, very talented people and it’s just a different currency. Like it is a different currency and the currency is different. So you get someone for four, five, six dollars an hour. It’s a very realistic spot to be and

That’s what I would start. Overseas, Philippines is great. You can do South America. There’s a lot of different places you can hire from. We use onlinejobs.ph. I think we’ve done some videos on onlinejobs.ph as well. But when you’re training these people, when you’re training virtual assistants, overseas employees, you need to have, I don’t want to say like a full manual or something, but the most valuable thing to overseas employees when they are coming in is a log essentially of

videos on how to do things. We call it kind of a playbook. So you have a playbook and Dan Martell kind of keyed that term as far as with business. As a business playbook, alright, he – that’s where I heard it from first. I don’t know where he got it from or if he did come up with it. But a playbook with videos, steps on how to do things. It’s so important when you’re outsourcing things to make sure they are on the same page. Because a lot of times what happens when you’re hiring and if it’s your first time ever hiring, this is going to happen. But there are

gaps in expectations, there’s gaps in the processes and communication can be an issue as far as that if you just don’t communicate what expectations are. And the easiest thing is like how to do something. You can’t blame an employee for not knowing how to do something that you haven’t taught them. And when I was coaching basketball, they always said like you can’t just coach something once. Like you cannot just tell a player something one time. It needs to be two, three, four times before you can actually hold them accountable for that action.

And it’s the same thing. But if you have a video that tells them exactly when you get to this stage, this is what you do. Here’s a video walking you through exactly how to do it. That’s a completely different circumstance and they should be able to do that every single time. So creating a playbook of videos is so, so important. So that’s basically how you train essentially. You want to have them shadow. You want to have videos, create videos. Even when they’re shadowing, you can have the screen recording, have it recording.

Ron (09:38.678)
So they can review, like, okay, I just met with Ron for 30 minutes, we did X, or he showed me how to do X, record that conversation you have with them. So they can go back to that conversation and use it when they’re doing that role in the future. I think we do so many things, and I’m guilty of this too. There’s things that are like, okay, this is only gonna take 90 seconds or something. But it’s 90 seconds every two days or every week, and it adds up.

Like it does. It adds up over time where someone else can do it just as effectively as me if I just make that 90 second video one time they’re gonna do it. I’ve really worked on that with myself, with employees, because how much they’re capable of doing if you do things like that. It’s really incredible. And really going on to scaling. So that’s kind of how you train. That’s how you hire. Going to scaling to multiple employees.

That’s when you’re going to have a real company like a culture is extremely important where you know what you believe in. Like we have core values for our company. It really helps us with hiring. So we have a set of core values that we essentially hire based off of. And if people don’t fit these, even if they could be a great salesperson, let’s say someone’s an amazing salesperson, but they don’t fit our core values. They’re not going to get hired because of that. That is the first stage of getting hired essentially is lining up with our core values.

and then we go to skill sets and everything like that which are obviously important. But essentially, what I want to say here is do not hire too early. Like you guys are building a land flipping business. You can be extremely successful flipping land by yourself doing a six, doing a hundred, two hundred, three hundred thousand dollar business, five hundred thousand dollar business by yourself. Just don’t do it from the start. Do not hire an employee from day one. Like that’s your mindset. I’m going to rely on someone else to do this business for me.

Do it a couple of times, do a couple of deals, do the process a couple of times and then you can outsource some of the lower level tasks. Other than that guys, if you’re watching on YouTube, hit the subscribe button below. If you’re listening on Apple or Spotify, share this with a friend. Give us a review, it helps so much. Thank you so much, we’ll see you next time.

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custom_css='false']https://www.youtube.com/watch?v=43Uy55UCcO4[/embedpress]

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