Is It Too Late to Start

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October 27, 2023

The Peaks & Valleys of The Land Flipping Business Model

August 24, 2023

In this episode of The Real Estate Investing Podcast, Ron Apke and Anthony Weiler tackle the burning question: "Is it too late to get started in land flipping in 2024?"
We are halfway into 2024, and after many rapid market changes, investors are starting to wonder if the opportunity for big profits in the land flipping industry have slipped away.

Despite common concerns about market saturation, there is ample room for newcomers to thrive. A key takeaway from successful investors is the importance of treating this venture like a business rather than a get-rich-quick scheme.

Ron and Anthony reveal that it actually comes down to the individual committing to the necessary work, staying adaptable to market changes, and continuously seeking ways to stand out & learn.

Watch the full episode below or listen on Apple podcast to get expert insight into how to start a successful land flipping business in 2024!

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Watch the Full Episode Here

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Ron: We try to be very transparent. People that it just doesn’t fit. Is there a type of person where it’s like, okay, yeah, this probably isn’t the right fit for you.

Anthony: Some people they kind of have the mindset of get rich quick. Don’t just pay for something and expect money to come in. It’s your business. You need to treat it like a business.

Ron: The idea that multiple people can’t be in one market is an absolutely insane thing. That’s like having one roofer in Cincinnati, Ohio. I want to stand out. I’m targeting a very competitive area. I’m actually handwriting each envelope that I’m sending out and I’m writing out the offer price. Like it seems like weekly.

Now people are like putting an announcements in the member success channel on our discord. I got quitting my job, put in my two weeks. Land investing is the future for me. Hey everybody. Welcome back to the real estate investing podcast. I’m your host, Ron Apke. Joined by my cohost, Anthony Weiler. Anthony, welcome back.

And today we are talking about, is it too late to get started in land flipping in 2024? And it seems like we have to do one of these episodes every few months. It seems like Anthony. It’s always something and understandably so, like, if I’m looking to get into something, I’m going to ask that, like, have I missed it a little bit?

Is, is there still opportunity? Are people starting from scratch and building something big? And you probably, I, when I started land flipping land investing, like people, people asked it, uh, I know when you started a few years ago, we were talking about that. Like a few years ago, people were talking about it.

And it’s always something because it’s an external thing that people want to. Not make an excuse, but look for a reason why not. I think.

Anthony: Yeah, absolutely. And it’s funny you brought that up. Cause we were talking about this a couple of days. I’m like, man, I remember when I first started, this was always talked about.

Is it too late to get started? Did I miss the boat? Which, which is a common thing to, you know, think, I mean, if you’re starting a business, you want to not only look for reasons of why this is going to work, but you want to look at the potential risk, right? Like how many people are involved in this? Is there too much competition?

Is this something I could actually make something happen? Right.

Ron: The, the, the mistake isn’t like doing your due diligence upfront before you commit to something. The issue I see from people is when they committed to it and then maybe they have a little hurdle and then they’re asking that question like, Oh, maybe it’s just, it’s too, you know what I mean?

Opposed to like people who are committed from the, they made a decision. Stick to your decision, take action and make things happen. And that’s really at the end of the day, what people need to do who are getting started in this now, or if you just started three months ago and you’re having some struggles like this might be crossing your mind.

I’m telling you, there is better things. And you’ve heard story after story on this podcast. People sitting in Anthony’s chair who have said the same thing, like the first six months can there’s ups and downs for sure. Like there are ups and downs. First six months. People who get past that are extremely successful.

Um, but I mean, what, what do you kind of suggest, Anthony, for people’s due diligence, like if they’re deciding not necessarily as a too late, we’re not talking about that right now. Um, but when they’re doing due diligence on this business model as a whole.

Anthony: Yeah. So I, I get this question a lot on consultation calls and I always tell people one, I mean, you’re doing the right thing by scheduling a consultation call.

You’re asking questions with people who have done this for quite some time. Um, also taking a look at YouTube university, like who’s talking about land, you know, what was their experience look like? Are there communities to join? I tell people on consultation calls that, Hey, let’s You know, it’s one thing to hear from me.

Obviously, I’m going to be a little bit biased. See a look at whose members, even who’s not a member, just ask them what their experience has been like. You know, what does the land flipping space like look like? Hear it from them themselves. And so I would, I would really start there. And then when you’re ready to pull the trigger, like invest in education, but I would really start there.

Just communicate, network, hear from other people, do your research and, you know, make, make a business decision.

Ron: Yeah, I a hundred percent agree with that. It’s a, you, you gotta commit, you gotta make sure it’s the right fit for you. Like how much time is it going to take? How much money is it going to take?

Do you have the funds? Like, or do you have that entrepreneurship spirit? Like some people are meant to work a nine to five, like it’s, It’s not like anything against, but the risk of any business you’re starting, there is risk in starting a business. You’re going to be putting money up. You’re not going to have a comfortable paycheck every two weeks starting a land flipping business.

It’s just not the reality. Um, but the upside of you making 100, 000 on a deal, 200, 000 a deal, that’s really the reality of it. Um, but what Anthony? I guess the people who are like asking or saying this is too late, they’re missed it. The thing about it is there’s always strategies changing. You know what I mean?

Follow up texting, uh, cold calling mail is still, unbelievably efficient and works very well. Does it still work? 1 million percent. Have strategies changed in the last 24 months? Absolutely. And that’s why we are so strict and like, and keeping up with our education, why we’re acquiring so much land ourselves and not just doing education.

But, uh, what are your thoughts on the, kind of the strategy evolution of strategies over time?

Anthony: Yeah, I think, I mean, with any business strategies are going to change. So you always need to look like, Hey, what’s working, what’s not working, what are other people doing? What’s making them successful? What’s making, what’s not making people successful in my Doing the right things.

Let me collect database off my mailer. Should I implement, um, text messages? Should I implement cold calling as well? How do I do on the, how do I do on the phones? Like you, you nailed it on the head earlier, the entrepreneurial spirit. And what I think about is someone always trying to improve themselves.

And I think that’s very, very important. And when people ask that question as well, like, is this going to work when something When you reach an obstacle, Landon said it best to you. The only way this isn’t going to be going to work is if I decide to quit. So I think it’s really important to just always focus on improving yourself and you’ll find bottlenecks.

And as you continuously tweak that, you’ll find new strategies to implement. And if something’s working, just hit the ground running and keep doing it.

Ron: And there’s so many lessons. Like as you’re making mistakes, I don’t want to say everyone’s going to make a hundred. Everyone’s going to make different mistakes.

Um, but mistakes are inevitable when you’re starting a business for sure. having education, having a course, having a program behind you definitely can limit some of them, but it’s still going to happen. But learning from those mistakes, learning by sending mail with the wrong address, with a pricing mail, wrong, like there’s so many different mistakes that can happen in situations that we’ve heard.

Like you just got to take it, learn, adjust and improve. And that’s really all you can do. When you’re starting in this business and like, like we talked about, strategies are going to constantly be changing. Um, what, like who are you telling? Like when you have consultations, and we try to be very transparent.

So people. have calls with us, ask us essentially like look into our course, look into our program. Who are you telling like, yeah, that’s not necessarily directly saying this probably isn’t for you, but like there’s people that it just doesn’t fit. Is there a type of person, a type of situation where it’s like, okay, yeah, that’s probably isn’t the right fit for you.

Anthony: Yeah. There’s some people, they kind of have the mindset of get rich quick is things that I’ve noticed, um, with some consultation calls. And that’s where it’s like, You know, it’s a reality check in terms of like, Hey, you’re going to have to put in work on the business. You’re going to have to invest in education.

You don’t just pay for something and expect money to come in. And so you kind of get that vibe with, um, with consultation calls. And that’s where I’m like, okay, do research a little bit more. And I don’t tell them like, Hey, this isn’t a good fit. Um, because there are people that have proved me wrong before in the past.

So I don’t, I never want to put anyone into a box by any means. So I always tell them like, Hey, do your research. This is the type of legwork I had to put in to make it successful. These are some of the mistakes I made. Just don’t expect to just put money into this and just step back and watch the money come in.

Like it’s your business. You need to treat it like a business.

Ron: Yeah, some people love like spending money on, I don’t want to say education, but some people spend money on education and they never do anything like part of this, like it is not you pay for a course, you pay for education, you pay for a program and then results happen.

Like that is a blueprint that is going to help you along the way, but the action is coming on you. Um, let’s get into Anthony a little bit about. Okay. So. The, uh, market saturation, stuff like that. Like, let’s just talk about that. I want to touch base on that. Cause I know that’s going to be a lot of reason why people clicked in this video.

So. The idea that multiple people can’t be in one market is an absolutely insane thing. That’s like having one roofer in Cincinnati, Ohio, uh, one plumber in Cincinnati, Ohio. Like the, the market is a market. Uh, there is competition within markets at 100%, but there are also thousands and thousands of vacant parcels.

Every single in every single county. So being, having the competitive spirit, I think in a good way to be able to communicate with sellers, being able to provide sellers, like the people who get the most deals provide the sellers, the most value, not necessarily monetarily. You know what I mean? It’s where they provide sellers value, quick money.

Uh, they make it easy on the sellers. They never feel like they’re going to, the sellers never feel like they’re going to back out. But let’s just talk about like. Three, four people in the same market. What does that look like? Um, how do you kind of separate yourself?

Anthony: Yeah. So it’s just really, I would say like buying into your strengths.

Like for me, there’s a county that I was targeting and the guy was like, you know, I receive letters all the time, but you know, just speaking to you, like, I trust you, I want to sell to you. And I was like, okay, great. Like this is my. unique value proposition is that I’m able to relate to the seller. I don’t mind spending like 30 minutes on a phone call and like really going back and forth and building that relationship.

And I mean, if there’s, if there’s multiple people that are targeting area and I get this question all the time too, like, Hey, is that oversaturated? Nailed it on the head again. Like there’s like, there’s not just one roofing business. There’s not just one restaurant. Right. So like, it’s crazy. So it’s like, what, what are you going to do to make yourself stand out?

And that’s where people adapt. In my opinion, that’s when people get a little bit creative. Are you. Is your offer letters or anything making you stand out? Are you doing anything creative? Do you have, is it color coded or is there a logo of your company? Is there a unique value proposition in your copywriting?

Like, are you doing anything to make yourself stand out? Are you thinking about those things? And even if there’s multiple people targeting that area, which, which happens all the time, we get multiple deals brought into us from people targeting that same County, like. I can’t tell you how many times we’ve seen like multiple deals coming from counties in like South Carolina, North Carolina, Tennessee, Georgia, the areas people are like, you cannot go there.

It’s way oversaturated, but people are still bringing deals there. And you have to think about it. A lot of it is just the timing of things and how many touch points you’re doing and what is your, your, your unique value proposition and just finding little things you could tweak to. Be more competitive.

What’s going to make you stand out? And I know that was a long winded answer, but I mean that’s what encompasses that in my opinion.

Ron: I like that unique value proposition a lot like think about it from your perspective Like what is your unique value proposition when you’re reaching out to sellers to buy their land?

Um, you got under everyone’s trying to buy it under market value. Like we’re not the only people Just cause you’re not getting the deal. It does, like, you cannot just look at, Oh, someone’s paying more money. Like it’s just an excuse. Uh, you got to take advantage of your leads. People want to do business with people they trust and people they can relate to, like you said.

And that’s where if someone talks to you or you don’t answer the phone when someone calls or the first time you talk to someone, like you just don’t really mesh or something, it’s probably not, they’re probably not going to do business with you. And that’s kind of reality. If you can, Uh, get on their level, talk to them from what you can provide them.

Oppose the, I have a 20, 000 offer, I can get you 20, 000. What’s it going to look like from them, uh, from their side of things. And then like, that’s the closing aspect. You also need to think about how are you contacting these people? Like Anthony said, separating your letter, making your letter look a little different.

Uh, texting that, texting them, calling them. Uh, All that stuff adds up and that’s why so many that’s what separates the top land investors from the land investors who aren’t doing deals or aren’t doing as many deals. And I, I, it’s just such an external thing when people start talking about. Competition in a market like what industry like stay in the nine to five, you know what I’m saying?

Yeah, because you’ll get a paycheck every two weeks what industry doesn’t have competition in market like that is monopolies aren’t a thing for a reason Because competition is a good thing, uh for most and it’s just a real thing like it is going there’s competition In markets not every market though That’s the greatest thing about this business Is it is not every market in the country where there’s gonna be three four or five people there are markets for sure like that but there’s markets where They haven’t seen a letter.

There’s an area I’m thinking about that. Uh, I’m not going to say on here, but a member has just been getting deal after deal, after deal, after deal. And it’s like, okay, those, those sellers probably have never talked to anyone like us.

Anthony: Yeah. And that’s the thing too. I mean, there’s over three, what, over 3, 000 counties and then you just take the strategies and frameworks that we’ve presented, you learn that.

And then it’s like, okay, we’re working. I stand out. And I think I know the individual that you’re talking about. And he’s like, well, I, I live in this area. I understand it. And yeah, he’s just getting a boatload of deals. And there’s people I talked to as well. Just, um, really honing in on being competitive and standing out.

There’s one individual, he works at a hotel and he’s like, Hey, I just work at the front desk. I have a lot of time on my hands and one way to, I want to stand out. I’m targeting a very competitive area. I’m actually handwriting each envelope that I’m sending out and I’m writing out the offer price and his.

callback rate is insane. Like he’s getting like double or triple of what you expect from someone sending out regular blind offers. But he understands like, this is a highly competitive area. I have the time advantage. I’m going to put in that work. I don’t care if my wrist gives out, if my fingers give out writing, um, all of these letters and it, I mean, his results are crazy.

So just again, being competitive, finding ways to be strategic and to stand out and Use that as leverage.

Ron: And the thing is that we’ve been talking for 15, 17 minutes, whatever, however far, far we are in this episode, we’re just talking about buying at 50 percent and selling at a hundred percent. Uh, and the competition on that, we’re not even talking about niches, like the ability to do different things with deals.

And that’s when you can separate yourself in a whole different way. If you have subdivision plans, if you have improvement plans, if you want to put a mobile home on it. So, I mean, To answer the question, the big question of this episode, like, absolutely not. It’s too, not too late to get started. We have so many cases of people who have started in the last two, three, four months who are just changed their lives.

We have people who are quitting their jobs. Like it seems like weekly now people are like, Putting an announcements in the member success channel on our discord. I got quitting my job, put in my two weeks, land investing is the future for me, whatever it is. Um, and those are really, really cool stories to see.

I know you’re kind of, uh, you’ve talked to a lot of those people one on one, so it’s, I’m sure it’s cool for you.

Anthony: Yeah, it’s awesome to see. And the biggest thing is they’re always consistent. They’re always, I mean, they’re competitive, they’re looking for ways to stand out. And if something’s not working, they’re like, well, I’m going to figure it out.

And it’s the biggest thing. Again, the title of this episode or is like what we’re talking about is, is too competitive. I mean, if you want to see something that’s competitive, just look at wholesaling real estate, right? Like take a look at that market and then you’d be like, okay, this is definitely nowhere near as saturated as that.

I mean, again, I don’t think this is saturated by any means. If you’re in an area that feels saturated or sellers are telling you I’m getting all of these letters. Again, find ways to stand out, be competitive. Don’t be shy to take action.

Ron: Absolutely. Well, if you guys liked that episode, if you guys are watching on YouTube, hit that subscribe button, let us know in the comments, what your thought is.

If you guys are listening on Apple or Spotify, share this with a friend, put it on your Instagram story, tag us, tag me. We’d really, really appreciate it. Other than that, thank you so much. We’ll see you next time.

Dan: As always, thank you for joining. Please do us a huge favor and like, and subscribe our YouTube channel and share this with a friend.

It really means the world to Ron and I, but more importantly, it could help change the life of someone else. Thanks for joining and we’ll see you next episode.

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