How These Land Flippers Are Building A 184-Unit Micro-Home Community

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How These Land Flippers Are Building A 184-Unit Micro-Home Community


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Lauren and Brett’s journey started with land flipping—buying and selling undervalued land for profit. Early on, they saw an opportunity in larger parcels, and one of their 46-acre properties sparked a much bigger vision.
Instead of flipping it for a quick return, they decided to turn it into something transformative: a 184-unit micro home community designed to provide affordable housing.
In this episode, they walk us through that decision, the obstacles they faced, and how they stayed committed despite skepticism and delays. From working with local contractors to securing financing, Lauren and Brett share how they’re making homeownership accessible through creative solutions like bank partnerships, VA loans, and rent-to-own models.
We also discuss the surprising parallels between this large-scale housing project and land flipping, emphasizing the importance of systems, negotiation skills, and persistence in both ventures.
Brett shares how staying organized and hiring a VA early can be game-changing, while Lauren highlights the mindset shift needed to push through uncertainty.
They also reveal their long-term vision of expanding into high-demand areas, tackling housing shortages in places where locals are priced out.
If you’ve ever had an idea that seemed “crazy” to others, this episode with Lauren and Brett will fire you up to take the next step and prove the doubters wrong. Tune in now to hear the full story!
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Ron A.: Hey everybody. Welcome back to the Real Estate Investment Podcast. I’m your host, Ron Apke , joined today by Brett and Lauren Schreiber. Welcome to the show guys.
Lauren S.: Yeah. Thanks for having us. Thanks for having us.
Ron A.: Yeah. And you guys are an interesting story.
And that’s why I wanted to, we’re in Knoxville, Tennessee. I’m recording this. You guys are an interesting story as far as when you joined the program, but just get started on like what brought you to land investing as a whole. When you first got started, it’s probably a year ago. I think I was in Florida last year when I might’ve talked to you and you’re looking into it to get started.
Can you talk about, like, what kind of got you into land investing, land flipping? And I know you will get into all the details of everything else you guys are doing.
Lauren S.: Yeah. So originally I was working as a pharmacist and not really enjoying it that much. And so I had talked to Brett and a lot of people in our Mastermind Action Academy were getting into land flipping and just hearing their success stories.
Told my husband, let’s go ahead and try it out. I didn’t really, we started doing this nonprofit project and my hands were kind of full. So I had talked to Brett and was like, Hey. You want to go ahead and do some land flipping and yeah. So we started diving into it and yeah, it was just took off from there.
And our main focus has been the nonprofit end of it, but yeah, we’ve been very excited to really get going on the land flipping now that we have a little bit of extra time while we’re waiting for rezoning. So we’ll
Ron A.: get into that. Brett, what were you doing prior to all of this? Were you, what was your career?
Brett S.: So I’ve started in hotel management and kind of worked my way up in Vail, Colorado. So I lived out there for about 14 years. It was about 2019 or 2018. I started my short term property management company. So I managed rentals in Vail and throughout the Vail Valley. So yeah, that’s what I do.
I still do that now. It’s always diminished quite a bit from moving to Tennessee from Vail. But yeah, that’s what I was doing when I started.
Ron A.: So now you’re doing the short term rental management for Tennessee properties. Is that correct? No,
Brett S.: I just still out
Ron A.: in
Brett S.: Vail. Oh, it’s still out in Vail.
So I just do it off from the phone. And kind of manage it that way. Right. Guess relations, all that stuff. It’s nice. How many Airbnbs are you managing right now? Only four. Okay. Yeah. So much more, but being from living in Tennessee, it’s a little tough.
Ron A.: And Lauren, how, how long were you a pharmacist for?
What kind of drove you away from that?
Lauren S.: 10 years. And anybody’s worked as a pharmacist. The whole retail life has definitely driven me. Just a little bit.
Ron A.: So did you quit being a pharmacist and you didn’t know what you’re going to, we’ll get into this nonprofit or was that kind of like, I want to do this?
Lauren S.: Yeah. I, I still work as a pharmacist, like very part time right now. But yeah, I, I was still doing it cause I love working with customers and with my patients. But I just felt like I could make a bigger difference in people’s lives other than just dealing medications to people.
Ron A.: Yeah. It was I worked, I worked in a pharmacy probably like two or three years back when I was in college, I actually, and probably a lot of people listening, I have a chemistry degree and I always wanted to be a pharmacist growing up.
And then I worked in that farm site. No, this is, that’s when I transitioned to like, okay, maybe I’ll teach high school. And that’s what I did. But yeah, the pharmacy, the retail, like you said, I think the retail kind of just wearing on you dealing with customer after customer, after customer and people trying to get scripts that they don’t, shouldn’t be getting and all that other stuff.
I, I know that whole. So let’s so you guys started last year. What did that kind of look like? What were your goals 2024 in terms of land? Was it like doing land deals? I know you guys will get into the, I have said that multiple times. We’ll get into the the nonprofit. But what was kind of your mindset when you got in as far as goals for 2024?
Brett S.: Really it was, you know, Everyone talks about all the big deals and all the big money you can make from it. And then there’s a couple other folks from Action Academy involved with it too. So we really just wanted to try something new. Obviously doing property management getting into land, never bought a piece of land before and clearly never sold one.
So it was just a really, really fun way to kind of get into real estate that’s a little bit different than the norm, whether it’s bird strategy, flips, holds, whatever the case might be. So yeah, we were just going in there to get our feet wet and went through your program and Started moving, started sending out mailers got a bunch of hits figured out we probably don’t want to go in Northeast Tennessee up in the mountains.
A lot of people weren’t buying in that area. So yeah, we kind of learned the hard way. But also trying to do it strategically and, you know, trying not to, you know, max out too many credit cards, so to say. But yeah, we were just trying to, you know, buy our first piece of land on that happened in.
Was it july? Yeah, july. And that was actually really close to us. We had some great in Washington County, Virginia. So that worked out pretty well. I’m still holding on to it. You know, hopefully something will change here in a little bit. But yeah, since then we ended up closing on two more properties in 2024.
So we have a total of three now. And then yeah, we’re trying to, you know, trying to get rid of
Lauren S.: PA sign that we’re just doing due diligence on before we close on. So,
Ron A.: yeah. So is your volume up a lot more as far as like goals for 2025? Cause it seemed like 2024 is like a big learning year for you and land.
And then you obviously had a lot of other stuff going on. But was that like a big learning year? Can you talk about that a little bit?
Brett S.: Yeah, it was extremely learning year. I mean, everything I was handling my own. property management company. So I was kind of doing everything on my own which when you go into land flipping, there’s so many different details and organizations, a huge, huge matter.
And then just learning how to negotiate. I wasn’t, I didn’t have a sales background. I’m still working on that still. But it’s one of those big, you know, hurdles you have to overcome. Getting on that phone, be able to kind of convince a seller to do something that they maybe not didn’t want to do, or didn’t think about they could do, or like, Oh yeah, this is an option.
So kind of getting over that was definitely a learning process. And then. Just the computer work side of it as well. You know, county selection all that stuff was actually, you know, fairly easy but kind of just keeping track of warm leads and handling that on a daily basis. Yeah, it’s a lot.
Lauren S.: And I think part of it was like a mindset thing as well, because you start, you know, it’s not a cheap thing to do land flipping. And then when you’re seeing all the credit card bills go up and like he even said, he’s like, I don’t feel comfortable. Keep going up and spending this much money without like solid, solid leads.
So really trying to get over that and be like, okay, just trust the process. Make sure that you’re sending as many. And I think when it really started picking up was when in August we were waiting for rezoning for our, for our nonprofit stuff. And I was like, Hey. Let me take over, let’s do texting instead.
And then, so I started doing the texting. He didn’t have to worry about getting the leads. He, I just sent them to him and then he would kind of like close it and then do all the due diligence. So really like partnering together, saying, making clear decisions of like, Hey, you’re doing this, I’m doing that.
And then we were able to really like buckle down and, and tackle some. So we’ve got a lot coming up that are going to be closing soon. That
Ron A.: mindset, like. Did that turn in August when you guys started getting higher, higher volume leads and cheaper, cheaper leads also, like it’s cheaper when you’re doing texting and it’s not as like, I a hundred percent understand where you’re coming from when you’re sending 60 cent pieces of mail out over and over.
And like, I need some, I need some deals. I need some leads. And like the lead thing definitely increased with texting. Was that like a big shift in your guys’s mindset and business as a whole in August?
Brett S.: Yeah. Yes. Once we started doing the texting, I felt like the leads were not only did we have more leads, but they’re much stronger leads.
I felt like that was because you could really kind of vent the people over texting is what she handles and ask some different questions. You can do some due diligence over texting and things of that nature. So I felt like once we got those leads, we had a lot of nature. questions already or a lot of, yeah, questions already answered that you wouldn’t have to do if you had a mailer.
So, you know, you get a mailer, sometimes you’ll just get those mailers sitting right back to you signed. You’re like, oh, that’s maybe not a good deal, or maybe I’m pricing a little bit too high. And then you look at it, and it’s, you know, it’s an incredible slope. We’re at about 80 percent slope on the whole thing.
And it’s like, okay, no wonder they sent it in to us. So there’s a lot of those, I felt like it got rid of a lot of the kind and we were able to really kind of dig into the leads that we had and more put more time and investment into those into the negotiations and report with the seller. So
Ron A.: did you guys transition to a hundred percent texting at that point and then you’re dealing with like before they show interest, is that correct?
And then you send that, do you set up a call for Brett or how does that work?
Lauren S.: Yeah. So I just started. To start with, I didn’t know what I was doing. And so I was sending all these texts out and just putting them into a Google sheet for him. And he literally was like, you’re going to have to look at this land.
He’s like, are you kidding me? Like, look at what you’re sending me. I was like, I don’t get it. You said you wanted leads and that, you know, most people are like, you should just set up a call and talk to the seller. We were getting so many that he was talking to so many people a day and it was all like crap land.
So I did more vetting then. And I, I started. Which people might agree or disagree with this, but I’ll, I’d start being like, do you know what price you’d like? And because most of the people that we were getting were just like market. Right. Yeah. And so if they were anywhere near market or below, then I would send them to him to kind of negotiate more and try to really zone it.
And we’re still, we’re still learning, like even now we just hired a VA and I’m realizing different gaps that like, okay, maybe I need to explain that better. We need to do this better. But yeah, learning along the way, I think is really. Really helped us. So how
Ron A.: many texts a day right now are you sending?
Lauren S.: We’re doing per month, 20, 000. Okay. So yeah.
Ron A.: Okay. I was expecting like three, four. So you’re sending 20, 000 texts, all
Lauren S.: different leads, correct? Yeah.
Ron A.: Okay. 20, 000 texts.
Lauren S.: So around like anywhere from 600 to 1200 a day.
Ron A.: Okay. That’s awesome. And how many leads are you getting per day? Like Brett, you’re probably pretty busy with this, right?
Brett S.: Yeah, no. Yeah, we have our we have, we use a sauna now is one of those things we kind of learned from the last couple of weeks of digging down at some masterminds, but yeah, so we do that, but I three or four a day, maybe three or four every few days, a handful a week or so. And a lot of them are pretty solid.
You know, they’re, they’re either way. It’s maybe be a double closed innovation style, or, you know, we might be at that 40 to 50 percent market value which we know we’re funding in all ourselves. So we don’t have to go out and search for funding. So that’s okay for us to hit that 40 to 50, even maybe a touch higher depending on the size of land and the value of the land and things of that nature.
That’s awesome.
Lauren S.: Yeah, but we were kind of all scattered all over the place. And like, I mean, he was feeling overwhelmed. I was feeling overwhelmed. I’m like, I feel like some leads are falling through the cracks. So we started a sauna and kind of like assigning tasks to each of us. And that’s like been kind of a big game changer for us as well.
Ron A.: Not much overlap from you guys as far as tasks anymore, or is it still, still a decent amount of overlap? How’s that doing?
Lauren S.: I kind of just pick up because we just hired a VA last week and so they started texting which has been awesome. And so what I started doing It’s like helping out when he couldn’t make calls like real estate agents, like just shooting some texts to some agents, kind of trying to vet them.
And yeah, just picking up the slack where he’s like, Hey, I have all this stuff I have to do. Is there anything that you would mind taking over? So,
Brett S.: yeah, anything dealing with the seller, I handle whether it’s negotiations, due diligence getting down to real estate agents, things of that nature. But a lot of times we’ll do pricing and send out Google messages is what we do a lot for real estate agents.
Ron A.: That makes a lot of sense. Are you guys trying different areas or like, you don’t say any specific areas. Like what does that look like? Or do you have a few areas that you like a lot in terms of where to do this business?
Brett S.: Originally, yeah, I was like, you know, well, let’s start in our backyard. You know, Tennessee, East Tennessee is one of the fastest, hottest growing areas in the country.
Like. Let’s kind of start in this area. So, you know, Southwest Virginia, all East Tennessee Southeast Kentucky and things of that nature. So that’s where we kind of, you know, put a lot of focus on and we’ve kind of spread out a little bit more. And then we’ve talked to some other people Brian and Landon, like, eh, you know, you might just want to.
You know, stick in those hot spots and that you have all your agents, you have all your pricing, you have everything that you need in that area. You don’t have to keep reinventing the wheel in different locations, different states. And so, yeah, right now we’re kind of kind of zoned in on kind of southeast region.
But I mean, we’ve had a lot of luck up in Pennsylvania as well. And, you know, we’ve had some luck in Oklahoma too. So, so, yeah, we kind of have a couple different random areas, but a lot of our stuff that leads, especially hot and warm leads have all been within kind of the southeast. So what are you guys kind of projecting for 2025 with the land flipping business?
Yeah, right now it’s, we don’t want to hit, you know, half a million. I think that would be the most ideal. And yeah, we’re, you know, we’re shooting towards that when we’ve got three ready to sell and we’ve got, you know, two more closing or not closing, but going under contract this past week with hopefully a couple more this week.
So we’ve got a lot of work to do before we kind of hit the nonprofit side. So I think 2025 is kind of the grind year, make it all work out and hopefully hire 1 or 2 more people to kind of take off what Lauren’s doing right now since she’ll be doing pretty much all the nonprofit stuff moving forward.
I’d like to get to a point where I’m just kind of handling negotiations and kind of the sell points.
Ron A.: So yeah. What is a, what is a half million dollars, like if you guys made a hundred, half a million dollars in this business, what does that do for you guys?
Brett S.: It would totally change everything. Honestly, it would probably help our non profit more than anything.
But it also gives, you know, relief to family, friends, things of that nature. I mean, we’re very, say I like to give back. Yeah, things of that nature. Philanthropic or something. But yeah, yeah, no, like we’re very frugal people, like we don’t need a lot for ourselves and we drive old cars. Our house only has a you know, a bed and a couch in it.
But that’s how we like to live. We just rather give back and help others take people on vacation, things of that nature. Love that. Yeah,
Ron A.: that’s huge. Lauren, we talked, or we talked a little bit about hiring a VA before this, the struggles with hiring a VA. Let’s talk about that whole process. Cause hiring your first virtual assistant, like it’s an important position.
You can, you see how much they can do. Talk about like the process of hiring them, the struggles of going through that as well.
Lauren S.: Yeah. So we did, I can’t remember the site now, but we just posted the job. I had, you know, chat, gbt helped me create the job. And then from a couple other of our friends, they recommended, you know, putting something in there, like have them list the subject as You know, their favorite color or something like that to kind of make sure they’re actually reading the job post and not just applying to everything.
So we did that and we had so many leads come in for that position. That was overwhelming. So I just kind of. Buckled down because we had combined it with the non profit because eventually with the land flipping We would like to purchase land to develop on and do more of the micro home communities with that So I kind of paired it with our job posting and people that really seem to want to help with that as well I interviewed Probably like five different people and realize real quick that some of their English wasn’t good.
But then I had them just do a task. I said, Hey, if this is the text message you get, what would you respond? And that was like a clear indication of who was actually going to be good at texting. And it’s. It’s been, it’s worked out. I started him the next week made some loom videos of just like the process.
And then we’ve been doing more loom videos just of like feedback. Obviously he, he likes being able to look back at those videos and be able to like pick it apart. And so, yeah, it’s, it’s been good so far. It’s only been a week, so it’s a learning process. We’ll take all the tips and tricks from everybody else.
What was the,
Ron A.: What was the posting Nate, like what was the title of your job?
Lauren S.: I think it was just something I, I
Ron A.: don’t even remember. Yeah. No, I don’t remember. But that goal is texting. Is that correct? Like texting responses. Take that off your plate. Yes. Okay. A hundred percent. Yeah. I was
Lauren S.: doing like 4 tasks.
Yeah. Way too long. Probably. Yeah.
Ron A.: No, that’s a, that’s a, I mean. Yeah. Brian talks a lot about like buying back your time. I know he’s with Dan Martell, stuff like that. I’m reading that, rereading that book again. We’re going through some, we actually hired Dan Martell’s team for some stuff for land portal to kind of help us some stuff.
But yeah, as far as like buying back your time, the VAs, it’s a ton. I always like getting them to send videos in opposed to like the color thing, getting them to send videos in of answering three questions. So like you clicked through like, okay, this person doesn’t make sense. They can’t speak a lick of English.
Yeah. Oh, then you’re a limit. Yeah. You’ll eliminate 50 percent cause they won’t do a video. You’re eliminated another 50 percent of that group because they can’t speak English. And then just like narrowing it down. But yeah, hiring the first one, it’s much more, you’ll, it’ll be a lot easier for you the next time I’m sure.
So they are, are you working hand in hand with him as far as the texting and stuff like that? Or cause you want to eventually him replace what you’re doing. But then Brett is going to have to deal with the leads that he’s sending. So if he screws stuff up, Brett’s going to be like, okay, we got to work on this.
How’s that kind of working?
Lauren S.: Yeah. So they’re only doing four hours a day right now. So just getting it all sent out and, you know, all I worked like the first two hours just sending out texts so that their inbox is full and they can respond. Cause a lot of people just say they’re not interested.
So that’s pretty easy. And then I just kind of. For this past week, I’ve been reviewing their text messages, and if something doesn’t make sense, then I’m like, Hey, just so you know, with this kind of text, this is what you should be saying. But yeah, as soon as they feel like really confident in that, we’re going to have them start doing like county selection and then pulling and importing it into launch control and doing all that for us as well.
And I mean, but just even a week, I can tell he’ll be ready to go pretty soon. So. It’s exciting.
Ron A.: Yeah. So right now it’s you two kind of working hand in hand and then like Brett’s like still doing the sales. Yeah. Yeah. That makes a lot of sense. That seems scalable. Like if you can get that, it’s tough cause you need like the systems in place.
Do you feel like the systems are in a good place to be able to hand off to someone? What systems as far as like the launch control systems in terms of yeah. Yeah. So you have launch control He’s going to be in a sauna as well. Everything like that. Yeah.
Lauren S.: Yeah, eventually right now We just have him putting what he thinks are leads and we don’t have him offering On because I don’t think he feels confident yet pricing the land.
I don’t even sometimes but yeah, we have him just going in and putting it in a google sheet Like hey, these are what I think are leads and then I go in and double check them or I give them an offer. And then if he brought us any leads, then I’ve already told him like, Hey, once we sell it, or once we buy it and then sell it, you get 1 percent commission for bringing that.
So kind of trying to incentivize them as well so that they feel like, Hey, if I’m doing good work, I’m going to get rewarded for it as well.
Ron A.: Got it. That makes sense. Do you guys have any goals as far as for 2025 with like bigger deals, different niches as far as subdivide, anything like that that you guys want to target or attack?
Brett S.: Definitely subdivide. Yeah. That’s up on my list. Really anything from about three to, you know, six subdivided lots. It’s one of those things I don’t wanna get too deep into then all of a sudden find myself in hole and can’t get out or don’t have the resources to kind of help me. So kind of, you know.
Crawl before I walk on that level but that’s something I would definitely like to do. And then the other ideas of figure out ways to sell land. If, even if they’d like, cause we know right now we’ve, you know, held onto two, two parcels for about, you know, three or four months each. And okay, how can we make this more desirable?
So it’s either one like clearing land. Okay. So we cleared it. So we, what else could we do? Well, how about throwing a micro home on it and different things of that, or a modular home or any type of thing like that. So one thing I would like to try to do is figure out a way to kind of create more value for the land.
And whether it’s a house or something else like on a river, a cabin or some sort of Airbnb type thing. So just some different creative ideas on ways to sell the land. And because, I mean, I feel like everything kind of comes and flows when it comes to selling. So yeah, figuring out ways to kind of make it more desirable to sell.
And then subdivide. I mean, we’re kind of slightly working on a subdivide right now, possibly. One that we just got under contract about a week ago, it would just be cut into two parcels from one. And it’s kind of like, okay, this is a place to kind of get started and kind of figure out all your things, get in contact with the county, the city, try to figure out all regulations.
And it’s kind of my first time going through that process. It’s a lot of work, but it’s also kind of like, you know, it makes sense for this property. So like, why not try it? And then hopefully we can build on that even more and then kind of focus on those with more road frontage and more acreage and move on from that.
Ron A.: Yeah. Cause I mean, for your 500, 000 profit goal, it’s not like you guys need to do a hundred deals or anything like that. Like two deals a month, 24 deals. Like I think that will turn into 500, 000. It doesn’t have to be anything crazy. Especially when you guys are funding a lot yourselves, but let’s get into the nonprofit Heidi’s.
Talk about how this started and we’ll get it, we can get in the details of everything. But this is the main reason, like, I’m very, very interested in this. The work you guys put into getting this is amazing. And I know it’s been a long process for sure, but talk about how the idea started and then like actually what it actually is.
Lauren S.: Originally we were, when we were in Vail, Colorado again, I was just kind of sick of pharmacy and start listening to bigger pockets and you’re like, Oh, let’s buy up all this real estate. So you can’t buy in Vail, Colorado for under like 400, 000. So we started buying in his hometown of Johnson city, Tennessee.
And, you know, we hit that like, Oh, we bought a six plex and we were so excited and it was cashflow and gray. I’m like, this is so easy. Let’s just. Buy more. And then when we moved back last summer we were just fixing up the rentals and we were just hearing the stories from the tenants and their struggles with housing.
There was one girl that had waited two months for one of our rentals and I was like, why would you wait that long? No one waits that long for housing. And she’s like, no one else will take me. I have a background that, you know, you saw it wasn’t. I was like, well, are you still doing those things? She’s like, no, I’m trying to get my life together, but no one will give me a chance.
This woman was like 38 years old couch surfing. And it just kind of broke my heart. And I came back to Brett. I was like, Brett, like, why are we here? Like, there’s a reason that God put us here. Like the sun, moon, and the stars, like all connected for us to be here in this moment. Like even the fact that we met is crazy.
And. So, yeah, I just went to church that next Sunday and I was like, God, why are we here? Like, why did this provoke my heart so much? And the idea of a tiny home community came to mind for affordable housing. And it’s morphed since then. It just started out as an idea. And I just started talking with everybody and anybody that I could possibly talk to, like, hey, what about affordable housing?
And I looked into other nonprofits, but nobody was really doing like smaller homes in our area. Most homes are. You know, 3, 000 square foot in Johnson city, Tennessee. And I just, I told Brett, I was like, I feel like a smaller footprint of a home could give that home ownership to people that really would, you know, help them build wealth.
So we started the nonprofit literally was at a real estate meetup and somebody who’s like, are you for profit or nonprofit? I was like. I don’t know. We don’t need to make a ton of money. I guess we’re nonprofit, like just completely oblivious to what a nonprofit was. And we started the nonprofit and, you know, you got to take action in action Academy mastermind.
So we started the nonprofit and we’ve kind of. switch. That was like October of 2023 and we kind of switched focus to be micro home community. Our mission is to provide attainable housing and a strong sense of belonging through micro home communities. And we believe that you can put somebody in a home, but they might be the loneliest they’ve ever been.
So having that sense of belonging and community is really what helps somebody thrive. Along with that, like these homes They aren’t going to be on wheels. They’re going to be on permanent foundations. We want to help renters to become homeowners and help them build wealth through homeownership. The first home I ever sold, I made like 50 grand profit.
I was like, holy crap, I need to keep buying real estate. And for a lot of people, especially in this area, they don’t realize that they can build wealth through that. And they don’t have to live paycheck to paycheck if they invest in just the primary residence. just being the start of it. So yeah, these homes will be anywhere from 500 to 900 square foot.
And yeah, we’re really excited for it. We bought this 46 acres of land. It was kind of so wild how we even came to that. We kind of did the low ball offering. to people, literally made like 15 LOIs for property that was on land. I gave them a cash offer, I gave them a seller financing offer, and then I gave them a full price offer if they just partnered with us.
And somebody was literally like, can you, I would love for my land to mean something for the community. And they accepted our lowball offer. So there goes the 46 acres. We went through rezoning and now we are. Good to build 184 units with around 96 of those being microhomes for people in our community.
So we’re really excited for it.
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Ron A.: That’s amazing. So 46, I thought this was like a long term vision, honestly, when like, I, I had no clue coming into this, like, okay, yeah, she just talked to some tenant potential tenant. And then like, yeah, this turns into this, which is awesome. Like that’s what action Academy is about.
That’s what life’s about. Like just figuring out something like not wasting years kind of doing it. And this has been so winded. You talked to that tenant. Was that two years ago?
Lauren S.: It would have been, yeah, I think it was like in July or August of 2023. And then we started the nonprofit in October of that year.
And honestly, it wasn’t until after we went to Cabo international trip with action Academy again, shout out to Brian. Thanks for changing my life. But it wasn’t until then that. I realized I was limiting myself because I was like, well, I don’t have that much money to put into this. And people just said, you know, you’re scared, but if it’s a good deal, like you will find capital.
And so that’s when I was like, you’re right. Like I’m scared. I’m scared it’s going to fail. And that’s, I’m limiting myself. So I just started putting in offers and this came about and I mean, to tell you that like God’s worked miracles through this thing is kind of crazy. Originally, we were going to get seller financing with this and last minute the seller was like, I’m so sorry, but I need the money for the business.
Can you just get a bank loan? And found the worst bank loan probably that we could find. Cause it was so short notice. They were so gracious and funded it, but we were short 20K, we didn’t have 20K liquid. And I texted some donors, I was like, hey, is there anybody that could donate, we’re just short 20K?
Crickets. Went to church on Sunday, and I had we had a message on God’s perfect timing and everything. I’m like, okay, God, you, just so you know, I don’t have money and you, we need this money. So you’re going to have to figure this out. Cause I, I don’t know what else to do. And literally I got a text that right after service from somebody, where do I wire the 20 K like as a donation.
And so that was amazing. And yeah, like doors just keep opening and we’ve been connected with such amazing people that are, you know, very like minded and just want to help the community and. And how is our community and give them a better opportunity for life. So,
Ron A.: and this isn’t like, I know John’s saying, this is not a big city.
So like, this is going to make a big impact on people. They’re big impact on the, just what people can do, like more access to affordable housing, which is your goal, essentially. So it’s gonna, it’s gonna make a huge impact, 184 units also. Just to like, so this isn’t like you, you’ve got this plan here, but to get here with so much work.
And I know how much work, but the crazy thing is like a lot of people are like, okay, so how many microhomes are built yet? Like, none are built yet.
Not yet. None are on.
Ron A.: None are there. Like, there’s no roads in there yet. But talk about the approval process. ’cause I think to go onto, like what you were talking about, Brett, in terms of subdivided, like doing this work, the value, the knowledge that you guys have from doing this.
To other subdivides that don’t have to be minor subdivides down the future can be amazing on the land flipping side, but going back to this, talk about the work, the approvals, neighbors, everything like that to get to where you are right now, which is essentially a plat with where your, where your residents are going.
Lauren S.: Yeah, so everybody that we told that we bought land in Johnson City was like, Oh, good luck with the rezoning process. So we were already really intimidated by it. We connected with the officials and we said, Hey, can you give us step by step what needs to happen? And just trying to build those relationships.
I think that’s really important to just call the county or the city and ask them and get their opinion on the land. Originally, they told us that they didn’t think it would get rezoned from anything Like that was at the road, it wouldn’t be any higher density. So that was kind of a struggle. We had originally only had 60 units on our concept plan.
And then after talking with a few people, they said, you know, honestly, I don’t think that’s going to be as cost effective as you think. And the idea of doing 184 was just insane to us at the time. So we increased it to a hundred and then we’re like, you know, that’s still not going to be financially feasible.
Like we need to do more. I’m like, people are not going to approve this. But it turns out, you know, they did. It was great for the rezoning process. They had to go through four readings. It went through the planning commission first, pass with fine colors. And we had about maybe six or seven people that went up and talked in support of it.
That’s really important too, because you might have two angry neighbors that come out and voice their, you know, negative thoughts about it and the board, that’s all they hear. So having those people on your side to help speak in favor of it was really helpful. And then after it went plan, the planning commission got approval, then the next month we had three more readings.
So every two weeks we had to go to another meeting and again, people could share their, you know, discontent with it or they could show support. So we originally, before the rezoning signs even went up, we went door knocking and knocked on neighbor’s doors. We tried to tell people, Hey this is what’s happening.
Like two neighbors that are probably most affected by it, which is this road right here that goes in. We talked to them first and we told them, you know, we want to help veterans. We want to help first time homeowners. We want to help the workforce that can’t afford housing and just giving them our hearts instead of just like, Hey, we’re taking up all this farmland and turning it into a development that you’re going to hate.
Cause there’s going to
Brett S.: be like, happens all over. Yeah. Every, everyone’s complaining about the farmland disappearing. That’s what makes East Tennessee. Trust me. There’s plenty of farmland left. Like we’re not taking it all, but yeah, it’s a big controversial
Lauren S.: yeah, people get very upset. So being able to share our hearts with people, I think was really important to, and just like, Hey, we’re trying to do affordable housing for those most in need in our area, I think was.
But yeah, the news came in and did articles on us. The newspaper came and did an article on us, and I think just us being honest and sharing our heart was probably the best move we could have done. Some of the neighbors even came and spoke and supported the project, which was really cool to see as well.
Ron A.: Yeah, I saw some of that. I think you posted and new news, all that stuff. Like if you didn’t do that stuff, in my opinion, like you probably wouldn’t, it probably wouldn’t have worked out. Like if they didn’t know your reason, your why, because this isn’t a convenient thing for them, but I’m sure a lot of them are like, just, okay, we’re helping the people we’re helping the city or have veterans, everything like that, lower income.
Do you think any chance you would have passed it? Like if you didn’t use your voice.
Lauren S.: Possibly, possibly not, but like, I even reached out to every single city commissioner before and was like, Hey, can I take you to coffee and just share what we’re planning to do? A lot of people already knew, so that was helpful, but yeah, we’ve, I went to a few rezoning meetings prior just to kind of gauge the interest and it was terrifying.
You have like 30 people come to speak against it. And you’re just like, Oh my goodness, that could be us. And they’ve had commissioners just vote against it. And we were very blessed. We had every single meeting, every single commissioner vote in favor of us. So that was really cool.
Ron A.: I think it’s the underlying like reason at the end of the day, cause people know, like when it is.
It’s like, and you guys are a nonprofit too. People know when there’s like money hungry people that are coming in to like break something up to make millions of dollars or whatever the number is. But yeah, like putting a road right through here. I know you guys, if you guys are on audio, you can’t see, but it’s literally a road going through people’s property and the road has got to be very, very close to someone else’s house and it sounds like they are one person in support.
Correct?
Lauren S.: Yeah. Both of those people on either side of that first road are in support.
Ron A.: That’s amazing. You’re welcome. So talk about the risk of like, you bought the property and you weren’t approved for anything. Like you bought 46 acres. Did you buy it at a cheap enough discount? Like if something, or would you just sell it back to like, what would that look like if not?
Cause you took, you gave a, also from an ethical standpoint, like you gave a picture of what you’re going to do with this land to the seller. And that’s why. He sold to you for cheaper. So talk about that, the risk of all that, like your communication with the seller, potentially, if something did go awry.
Lauren S.: We originally had it contingent on rezoning.
But the rezoning us having to redo the plans a few times kept taking longer and he was in need of that money. So we just decided, you know what, this is too good of a deal. Like I think it was listed for 500 K and we got it for 375. Wow. So that was. Super awesome. And it appraised for 430 K. So, and that was before the rezoning.
So we had that already and we’re, we really, I told him, I was like, you know what we could do right now, the way it’s zoned, we could literally put 200 homes up in the mountainous part though. It was split zone. So the upper part of it was zoned for. About 200 homes and the bottom portion was agriculture and that was zoned to put maybe 10 homes.
So falls failed We could have built 10 big homes And then because I was going to be a crazy lady and I was like I will put 200 homes in those in those mountains It just might not be as cost effective so we were going to do something with it either way We also thought about subdividing part of it off and then just selling the land because we did get it for a great deal, but that was scary.
It was definitely scary. We were just like Okay. We, we have money, but we don’t have that much money. Like we had to sell some antique tractors pay the first few mortgages just cause like we have money, but again, it just wasn’t as liquid as we wanted it to be and just have that extra cushion. So yeah, it wasn’t without risk and yeah, it’s been, we just got approved for.
A nonprofit loan, which is actually like 0 percent interest for a hundred K for 18 months that we don’t have to make any payments on until the 18 months. So that’s going to help with engineering costs and with a little bit of the mortgage architectural plans for the home. So. Excited for that.
That was a big blessing as well.
Ron A.: Brett, did you like, was Lauren taking the reins on this or like, where, where, where did you play in this? Just being in the meetings, talking to people, everything like that. Calming Lauren down when she got stressed. Absolutely.
Brett S.: Yeah, no it was kind of being that support system for her.
Yeah. I mean, this was her vision. It’s her dream. And I obviously was totally on board and thought it was a great idea. Being from Johnston City, you know, I was one of those ones that would and my parents as well. You know, connecting her with the right people. You know, we started off with, you know, a couple of friends here and there.
And then we moved up to some other nonprofits that we in town and then churches and things of that nature. To kind of having that broader perspective of all the people that could help in the area I think was helpful. But no, yeah, I mean, she’s done all this 98 99 percent of it completely on her own, especially when it comes to all the details when it comes to the concept plan going through the rezoning process.
I mean, she’s doing three or four meetings a week, you know, two or three hours apiece. Even up to this past week, I mean, she’s still out there grinding trying to get to the connections to the right people and they’re ever growing. You meet one person, they lead you to another person, another person.
But it’s kind of very helpful to kind of, you know, be from the city. So when they hear that last name for better for worse, they, they, you know, they know they could put him, you know, face to a name and I get that connection going a little sooner than
Lauren S.: I think they hear his accent and they’re like, okay, he’s from here because
Brett S.: the big thing is like, why is this girl from eight one five Chicago number, you know, coming down to East Tennessee to, you know, take our farmland.
Supposedly you build affordable housing. And it’s like, why is she doing all this? Yeah. So it’s one of those things when, you know, I come in and I’m like, okay, well, he’s from here. I went to elementary school, high school, you know, and went to university of Tennessee and things of that nature. They’re a little bit more open and receptive to kind of what you have to say,
Lauren S.: you know, dismiss me.
Yeah, yeah, that
Ron A.: makes a ton of, that makes a ton of sense. But I’m sure like the support there, Lauren, like that’s what. My wife, when I, when we decided to move to South Carolina, it was eight hours. And I was literally work. I wanted to be a college basketball coach and I applied to some jobs. I got some volunteer offers and my wife like, yeah, I support you on this.
And when we moved, I made 0 for two years, 5, 000. I’m sorry. I made 5, 000 the first year. Cause our coach has a stroke and I had to like, I had to like move up, but yeah, as far as like the support system there. Just in general, talk about working together as husband and wife in general, you guys. And that’s why I wanted to talk about the land flipping business first, before we got into the nonprofit.
Because like, okay, you’re doing 20, 000 texts a month. We’re talking about, or, and then like all this other stuff that you’re going through, but just talk about working together, the struggles, the ups, the downs, everything in between. Yeah, I’ll go for it.
Brett S.: I’ll let you correct everything that I say wrong.
But no, yeah, I mean, it’s, it kind of all started when, you know, we first met on a shuttle bus heading up to Vail, Colorado, I was driving shuttles when I started my short term property management company. So I get. started at about 3 a. m. and end up at 11 a. m. and I’d get done with all my cleanings and handle all my business stuff.
She was on one of those shuttles from pretty much at that point on we’ve been together or like every single day. COVID hit so we were together every single day and it’s one of those things I think we just kind of built that relationship where we are just constantly together day and night. You know, she worked as a pharmacist for a little bit, but you know, I’ve always worked from home or from my phone, so to say.
So we’ve always had that like. Opportunity to kind of be around each other. I think we kind of know how our daily goes and I’m a little bit slow to get moving in the morning where she’s a firecracker from 7 a. m. on. And so I think we’ve with that knowledge of, you know, how we kind of go about our daily routines is very, very helpful.
Yeah, and that moved into, you know, now she’s, you know, working pretty much from home full time now and we’re kind of always around each other. But yeah, it’s just at some points we’ve, I’ve gone to different places. Like, how do you guys do it? You know, how do you guys manage other couples? How do you manage to, you know, do businesses together?
We have another couple in the Action Academy and they’re kind of doing the same thing. And it’s like, you know, how do you manage this? And it’s just, you know, set expectations, set roles things like communication, you know, be understanding of each other’s flaws and what you’re good at and kind of, you know, use those to your advantage.
But yeah, I think communication and, you know, just having the same vision, the same goal in the long run.
Lauren S.: Yeah. I think a big thing that. Is realizing what he can do and what, how he works and operates where I could sit there and work for 12, 14 hours in a day and just be like, let’s go. And where he gets overwhelmed if there’s too many tasks, like the other day I had, I was just going through old text messages to say, Hey, there’s all these leads that we gave them a price.
They never said anything afterwards. So let’s like follow up. And so. After I passed it on to him, he’s like, you just add a 10 tasks to me. If you keep adding these tasks to me, you’re going to be in trouble. He’s like, why don’t you help with them? And it’s just like realizing, okay, this is what he can handle.
And this is what I’ll give. This is what I’ll set in front of him so that he can actually accomplish it. And then realizing that his work. I think that’s really helpful to set expectations because now I know, okay, he’s getting a lot of stuff done, but he just gets overwhelmed with certain things.
And then for, for me, he keeps me grounded a lot. I’ll be like freaking out about something. He’s like, it’s okay. It’s going to work out. I’m like, Oh, I’m so glad you’re so chill about it. Meanwhile, I’m having a panic attack and freaking out about it. But our
Brett S.: personalities very much compliment each other on an extreme level.
Lauren S.: Yeah.
Brett S.: I’m very chill, relaxed, you know, cool headed where, you know, she goes all through the flows of life and lows
Lauren S.: and
Brett S.: all that stuff. She overreacts and all that kind of stuff where it’s like, meh. I only can handle what you can, I can control what you can handle, so just keep it moving forward. I think that helps out a lot.
Ron A.: Yeah. I think controlling the controllables in business as a whole, like, especially with what you guys are doing, like, there’s only so much you could do to get that approved. And you did everything like controlling what you can control. Like maybe you couldn’t have I don’t want to say convinced, but maybe those neighbors weren’t like on board.
And like, you can’t control what their emotions, their opinion of this, because it is going to affect their day to day life without a, without any in business. It’s so important, like controlling what you can control. So what is. What’s next for this project? Are you guys breaking ground? Like what is 2025?
We talked about 2025. With, with land flipping, which is gonna be a busy year for you guys, 2025 with building 184 units or starting to do that. What does that look like? Yeah,
Lauren S.: I mean, I wish I already had all homes built by now. Come on, . We, I mean, we have 65 people on our wait list already, so it’s just one of those things you, we have a little comment section where they can tell like what they’re struggling with and.
My goodness, you read some of these stories and you’re like, man, I wish we had homes built already. So next steps is we are doing engineering site plans that have to be approved by the city as well. So hopefully by having those relationships, that’ll be a quick process. Once they, they’ll have plans for like all the groundwork, all the utilities the streets, everything.
And then we pass that on to somebody who does all that kind of work. They give us an estimate for it. And then we start doing the groundwork. And then that very first portion of. There, which I believe it’s like around six single family homes, maybe seven duplexes and one fourplex just right here, that’s going to be phase one.
And we have plenty of people to fill those up. So we’ll be doing that. And then the second phase we’re moving up here because ultimately we want to pay back our loans as quickly as possible. So selling the homes is super important and not just having the rental portion of them. And then.
Yeah, just getting those partnerships. We have a ton of other nonprofits or organizations that we’re partnering with that are going to help with financial literacy with health and fitness literacy and but also having certain organizations sponsor, maybe a dog park or, you know, some cooking grills and different stuff like that.
And we’re hoping to have a lot of church partnerships as well, or business partnerships where they will actually sponsor a home for maybe somebody that can’t get a bank loan. Maybe they just don’t have credit. That’s what we’ve seen with a lot of our current tenants is they’ve kind of, for lack of a better word, kind of made some mistakes.
And they can’t, they don’t have a credit score. And they’re like, yeah, I want to buy a home and I have a good paying job now, but the bank will give them a loan. So having certain people be able to sponsor a home for somebody so that they could get that ownership is super important as well.
Ron A.: So how much of the 184 are you guys selling versus keeping?
Lauren S.: We’re hoping to sell all of the single family homes. And then we will have duplexes available for people to buy if they want. But we’re anticipating those to be more rentals. So those will stay But
Brett S.: there’s 90 single family homes,
Ron A.: right?
Lauren S.: Yeah, there’s 96 single family homes. So everything
Ron A.: else is going to be duplexes, quads, that kind of stuff?
Yeah.
Lauren S.: Yeah, so those ones will probably be just rentals for people But we have had a couple people ask if they could buy the fourplex for like them and their family So they have a few different people and they’re like, yeah, that’d be nice not to have to live with in the same house
Ron A.: Talk about the community aspect I think that’s one of the cooler things about this is like you said like you don’t just want places for people to live like the community aspect and like You’re in communities with like, I’m sure your local community, everything like that.
But then you have your community with Action Academy, you have your community with Land Investing Online and like just community in general is so valuable and like the relationships you can build. And I know you value that. Talk about like that aspect of this project.
Lauren S.: Yeah. So not pictured in that, that’ll be in the site plans is all the communal amenities.
So we’ll have communal gardens, we’ll have a mixed use building that’ll have office workspace with a coffee shop. Then there’ll be fire pits, pavilions dog park walking and biking trails and observation deck. There’s quite a different, a bunch of different little things where it’s just, Oh, that’s homie.
I want to go help. And as we’re interviewing these people to be a part of the community, we’re literally going to ask people, Hey, where do you feel like you could contribute in this community? And what do you see being like? the best part of it and what you can kind of donate your time or doing. And I mean, I see it as, Oh, there’s an elderly couple that lives in this house and maybe they need help, you know, driving, or maybe they need help with cooking meals or something.
And Hey, I want to volunteer once a week to help them cook their meals and have that community aspect. The homes will be a little bit closer together. So also, Hey, I haven’t seen. Cindy in a while. I wonder if she’s okay. Maybe I should go check on her. But really just having that sense of belonging.
I feel like so many people are just glued to their phones and they don’t get out and socialize with people. So having volunteer opportunities that actually reduce the cost of the HOAs in the community to help them will be a huge factor for that. And also having community events and you know, different.
food trucks that come in and like events like that as well.
Ron A.: That makes sense. That’s really cool. So do you guys have loans lined up for this? Cause this obviously, I don’t know if you know what this is going to cost. It’s obviously not going to be cheap. And like, yeah, exactly. Do you guys have loans lined up or where that money’s coming from?
Lauren S.: Yeah. So right now we’re working with a bank that actually does. Special loans for nonprofits and it’s two to 4 percent less than prime for those, which is awesome. And then we also are applying for a few different grants for some of the rental units to build which we’re very hopeful for. But yeah, it’s.
The first phase is around 3 million. So we’ll be raising three to 600, 000 for that. And we have a few investors lined up already for some of that. So haven’t really raised capital, but it’s been cool just having people reach out to us and saying, Hey, I want to help. How can I, how can I contribute?
Ron A.: That’s awesome. So that first phase, when do you hope to break ground on that?
Lauren S.: We’re hoping late summer, early fall.
Ron A.: Awesome. So. Last couple of things. Let’s get into like, this is bigger than from, I believe it’s bigger than anything you guys have done. As far as like the mindset of like, I know action Academy, all them, like the mindset is that like jumping into something that like you, you didn’t know how to get things rezoned.
You didn’t know you like. Everything, every step of this project, you’re learning something new and you’re doing something that you’ve never done before. Essentially talk about like the mindset behind that because it’s like picturing it’s going from zero. You guys have managed some units, stuff like that, maybe own some quads, that stuff, but 184, 186, 184 units it’s building them, not, not buying them.
Like building 184 units is crazy to imagine for most people, but. It’s not like you guys are anything special. So you just like took the steps and just kept taking action. Talk a little bit about the mindset around that.
Lauren S.: Mostly just I’m crazy and that’s, that’s basically it. No it’s, it’s been a total mindset shift.
You feel a little bit of imposter syndrome, but I learned from somebody, I’m not allowed to say that anymore because what we’re doing is really creating an opportunity for people to do something amazing. And it really is. It’s scary. It’s super scary. And you get a lot of this, like, why me? Why should I.
Do that. And I think a lot of that helps just that we trust in God and that we know that that’s gonna help us through this, but it’s finding the right people. It’s who not how. And that’s literally the very. months, I talked to every single person I possibly could, whether it, and they probably thought I was crazy then.
Like I, I still remember some of the people I talked to and you could kind of tell they were blowing me off. Like, okay, yeah, well you can join our program. And then we can help you if you want. And now like a year later, they’re reaching out to us and like, Hey, how can we help you? We didn’t think you’d get this far.
And I think it really is just taking the next step. Sometimes you’re not going to know everything, which is not my personality. I’m very much like, I need to don’t, Every single detail before I do something. And with this, I’m not able to do that. Like right now it kills me that I just have estimates for everything, but I can’t get the real estimates until I talk till my engineering team does this.
And until this person gives me the estimate. So. It’s a lot of hurry up and wait. And I hate that, but it’s also like, I have to trust the process and I have to trust what we’re doing. And the numbers that we’ve run are pretty accurate based on everybody I’ve talked to. I’ve probably talked to like six different developers and they’ve given me insight into this.
And again, it’s who not how finding those who’s and partnering with them or, you know. saying, Hey, what can I do to get your expertise? Like, do you want money? Do you want to partner on this? Like, what can I do? How can I provide you value? I think has been a big game changer. Like even some of the nonprofits that we’re talking to, we’ve said, Hey, I would give you a couple of these plots to build your homes on for people just to do it because.
We know that you’re a good organization and you’re going to be helping people too, so yeah,
Brett S.: I think one thing from an outsider’s perspective that is not a part of Action Academy, but kind of get secondhand information. It’s definitely like when she got involved in the group, you know, it’s like it was Boston Reynolds and it was like, okay, and then there’s all these people like I got 185 doors.
I got, you know. 700, 000 square feet of storage space or whatever the case might be. All these like really lofty amazing things people were doing. And she went through a period of like, she was like, you know, what do you call it, shiny object syndrome,
where
Brett S.: you would like chase this and you chase that, and we did a little bit of this and then it’d be a week here, a week there and it was like trying to do those big things like everyone else.
And then once she started finding this micro home community, that that was her big thing. And it was like, okay, now it’s like, this is going to be my big thing. It might not be exactly the same road everybody else took to get to that financial freedom or to help others or whatever. So she actually had that.
And then she started getting really competitive with it, because when you go around and tell people you’re building 184 micro homes in East Tennessee, first of all, they don’t know what micro homes. Are they’re like, well, what, but who would want to live in a six or 800 square foot home? Like, have you been down to downtown John city lately?
The majority of those houses are right below like 1200 square feet or a thousand square feet. So getting people to understand that was, you know, kind of a competitive thing, you know, like, Oh yeah, that sounds like a great idea. And they kind of roll their eyes and. You know, keep moving forward, and I think she kind of saw that and was kind of discouraged by it, but also kind of lit a fire under her to kind of, you know, really push forward to push forward.
And, you know, you talk to 10 people, you know, maybe three or four of them think you’re crazy, another three or four are like, yeah, I love that idea, but we don’t really care, and then there’s only one or two that are like, And you need those one or two people to kind of keep that going and like spread the word.
And before you know it, we’re getting met up with all these different people that are influential, whether they’re contractors or developers or church people. One of our very first meetings, it was kind of a weird one. It was with our contractors who we still have on board right now. And a great guy actually he’s friends of one of my best friends.
But we kind of told him the idea. And he said some, well, choice words about my wife Lauren, but it was like, she’s crazy. She doesn’t know what she’s doing. And then, you know, I actually talked to him. I was like, hey, you wait till you really get to know her. You’re really going to think she’s crazy and this isn’t going to happen.
Well, a couple of weeks went by and then we met at McDonald’s. And sat down and had I guess it was just coffee at McDonald’s. And before you know it, you know, we’re going back and forth sharing each other’s ideas. He’s a contractor, been in the area for a long time, building houses, actually built a couple of micro houses himself on his own land.
And we were like, Oh yeah, we’re breaking ground and no six or eight months. Well, this was two years ago. And so we were crazy at one point we were like, they were like, what are you guys doing? And still to this day, he’s been one of our biggest supporters and he’s going to be building houses for us.
But yeah, it was, it was that constantly back and forth. You get a couple of people that, you know, encourage you and then you get five or six that all like, you know, laugh on you, you know, think you’re crazy. And I think that just constantly trying to overcome that adversity was a big part and kind of where we are today.
Lauren S.: And I think also like just taking the next step, despite. All the discouragement, just one step after the other, okay, what’s next, what’s next. And just, if the only way you’re going to fail is if you stop and you’re the biggest problem then. So as long as you don’t stop, you’re probably going to be somewhat successful at least.
As long as you decrease all the risk. That
Ron A.: discouragement, does that motivate, I’m, I’m a type person. Like I, I don’t want people to encourage, like, not don’t want them to encourage me, but like people doubting me, it drives me. Well, the
Brett S.: more people that said, you’re not, this is crazy.
Ron A.: Yes,
Brett S.: I’m on to
Ron A.: something.
Yeah.
Brett S.: So we’re on to something. We’re on to something. You always want to kind of go against the grain in some little ideas, especially when there’s a need and there’s a major need and everything that they’ve done before hasn’t helped. So it’s like, okay, let’s do something different and different, a little odd and, you know, hard to accept for some people especially when it’s in their backyard or, you know, we’re asking for help and things of that nature.
Lauren S.: Yeah, but we’re solving a big need. So I think that’s a big thing too. Like it’s when, and what fired me up a lot too, is just like, okay, how many people are going to be helped by this? Like I have my six. It’s our six rentals now, and those people were helped so much by us giving them an opportunity to have those homes.
And I mean, I’ve seen story after story in our rentals and if we can make that big of an impact at the scale, like that’s going to be so much more rewarding than anything we do. So development’s a very long game though. It takes way longer than anybody can anticipate. Like I said, I thought we would have 14 homes built within two months, you know, like a year and a half ago.
The
Ron A.: cool thing about this is. The end people are going to own something. You know what I mean? Like they’re going to actually own a micro home or whatever they, the single family home would, so they’re going to have like an asset and like, that’s one of the cooler things about this project and it’s going to appreciate over time, like owning an asset and this community is going to help their financial future, their future in general.
And they’re going to have some security there. Is there anything for them as far as, cause you talked about getting, getting approved for being a tenant for some of them is difficult with their credit score, everything like that. What about like them getting financing? Are you guys offering seller financing for these people who are buying the micro homes?
Are they are their partners for banks for them, for this type of stuff? What does that look like?
Lauren S.: Yeah, there’s actually a lot of opportunities that people don’t know about like through different banks especially depending on their income that you can apply for like grants that could be a down payment for a house obviously VA loans are amazing opportunities.
You don’t have to have any money down. And that was the reason why we did a little bit bigger too, because under 400 square foot, you cannot get a lot, a lot of bank loans. So that’s why we did a bigger than 400 square foot. And also we wanted it to appreciate, we wanted people to build wealth and not just have like, Essentially a tiny home on wheels that would depreciate over time.
But yeah, we’ll have opportunities like partnerships with different banks. We might do some where if you’re renting, we’ll take a portion of that money and put it towards a down payment for a house, like in a year or two. And then having certain people that will sponsor the homes. We ha we’ve reached out to a few churches and they’re like down for it.
So just getting the word out, I think will be huge once we really start building. So
Ron A.: that’s awesome. So what’s next after this? Like, I know it sounds crazy. Like, what’s next after you build these 184 units? But like, what’s the bigger picture beyond this? Is there, you want to do this in other cities?
You want to do this more in Johnson city? I don’t know what the demand is there. What does that kind of look like next 5, 10, 15 years?
Lauren S.: Yeah. So this is going to be the model community. Once we start. breaking ground and it’s working and we’re like, okay, we know what mistakes we’ve made. We know what we need to expand on.
Then we plan on expanding into other areas too. And right now in Johnson city, I think they said that they’re short 3, 000 homes or something. So they’re like, yeah, you solved for 200 of them. Can you keep it going though? I’m like, yeah, we’ll try. And it’s also the tri city. So there’s two other towns that are in that area that we can.
Go try to find more land as well. But yeah, we want to expand into other areas as well.
Brett S.: Yeah. You could do this anywhere. I mean, I always have one of those weird things living in Vail, Colorado for 14 years, seeing the price of rent and the price of housing is just absolutely insane. Like you’re, you know, you could be in a four bedroom and have your little one bedroom shared with three other people.
And you’re paying 1, 400 a month plus utilities. Maybe with only one parking spot. So like the housing out there is absolutely insane. If there was like a 20 year vision I would love to see it, you know, in really, really kind of touristy type areas that are too expensive for the locals to live.
They’re constantly moving in and out or living in horrible, like living situations. So yeah, I would love to have something in Vail or like any other ski, because they all share the same problems. Cause you’re, you’re, you’re limited by land due to the mountains and things of that nature, but I don’t know, this won’t be our last one.
That’s awesome. That’s a,
Ron A.: I mean, the first one’s going to be the most difficult. I assume it’s like all the learning stuff. Like the first time you do anything, it’s just like, Oh my goodness, this took forever. The first land deal I ever did is like, Oh my gosh, this is ridiculous. Now it’s like, they just, there’s everything’s faster after you do it a couple of times for sure.
Any advice for someone? I mean, we can talk about both sides. Like any advice for someone looking to get in land, flipping, looking to. Do something that like seems great. People tell them that it’s crazy. Like a lot of people have visions and then one person tells them like, yeah, that’s not happening. And then they stop.
But any advice on either, let’s talk about land flipping first, as far as someone looking to get into land flipping.
Brett S.: First thing, systems processes, get those down, stay highly, highly organized. If you think you’re organized, you need to times that by two when it comes to land fleet, but the amount of information that you receive and deliver on a single day is like amazing.
So yeah, I would say organization processes try to get a VA. On as soon as possible, even if it’s for a short amount of time to handle the things that just take time, whether it’s county selection or sending text or other very remedial type jobs. I think that would have been extremely helpful for the front end.
Then you can kind of spend more time. Overseeing all the things that actually make you money, whether it’s negotiations and things of that nature. Another thing from someone not coming from sales get into negotiations, you know, start having those conversations, you know, write down, you know, situations that might arise and have those have the answers for those questions or whatever that might be.
Read some books, get some knowledge, listen to podcasts do all those kind of things to kind of really get yourself very I did hospitality my whole life. I can build rapport with anybody, but going up in hospitality, when someone says no, you’re using cocaine. Yes. Now you can keep it moving.
Well, now you got to do a complete opposite. And now, and now you got to transition yourself to not only say you know, figure out another way to convince them. But those are two huge things. And be confident in yourself. If the numbers work, fire the trigger, let’s make it work. And then, yeah I think those are the like.
The main things that I would, that’s all I would probably
Lauren S.: say, like, trust the process to like, realize, okay, you might only get one deal for X amount of mailers or X amount of text messages and just know like, okay, that credit card bill is going up, but it’s going to work eventually. Just it’s a numbers game for a lot of it.
So
Ron A.: awesome. What about that person? Lauren, who’s trying to do something that’s seems crazy at the start.
Lauren S.: Oh man. Don’t do it. No. I think it’s more just, you know, if it seems crazy You probably are crazy and that’s okay. Just follow your heart. I would say if something sparks an excitement inside of you and you feel called to do it, or you realize that you’re solving a problem that needs to be fixed, just go with it and get in the rooms with the people that are doing bigger things than you, because then you’ll seem like just a normal human being.
Having that Asking as many questions as possible. And I think where we thrive as we tell people, we, Hey, I don’t know about that. I don’t know. Can, can you help me? And just being really honest and accepting feedback and being okay to pivot if something isn’t working. And that’s why I like phase one, if something doesn’t work, we’re going to pivot a little bit and adjust accordingly.
And I think being relaxed in that and realizing that, you know, not everything’s going to be perfect. It’s okay. Even though I need everything to be perfect is it’s all right. It’ll work out. So.
Ron A.: Yeah. Asking questions is huge. I used to be someone who was like shielded to not knowing stuff. And like, okay, yeah, you act like, you know, something like, I don’t know what phase one, even, you know what I’m saying?
Or whatever it is. And like, just act when you hear something that you don’t understand what the heck they’re talking about. Like it could be a contractor, like using terms, like, what does that mean? But I appreciate you guys coming here. Anything else to add?
Lauren S.: Yeah. So if anybody wants to reach out to us or they want to get more information just go to our website.
It’s www. heidishouseofhope. com.
Ron A.: Awesome. Thanks. Thanks for that. I I’m excited to see, I mean, a year from now, if we do this again, when I’m driving down to Florida a year from now, where this project will be sure you’ll have some micro homes, hopefully some homes built, some homes sold, everything like that.
And some land land flipped as well. Other than that, guys, if you’re watching on YouTube, hit the subscribe button below. If you’re listening on Spotify or Apple, share this with friends, share it on your Instagram story. Other than that, thank you so much. Thank you guys for coming. I’ll see you guys next time.
As always, thank you for joining. Please do us a huge favor and like, and subscribe our YouTube channel and share this with a friend. It really means the world to Ron and I, but more importantly, it could help change the life of someone else. Thanks for joining and we’ll see you next episode.
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_mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://www.youtube.com/watch?v=HtgYKDjaovI[/embedpress]