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Texting for Land Deals: The Game-Changing Strategy Every Investor Should Know

In the dynamic world of land investing, effective communication with potential sellers is paramount. While traditional methods like direct mail have long been the cornerstone of outreach strategies, text message marketing has emerged as a powerful, cost-effective alternative. 

This article delves into the benefits of integrating texting into your land investing business, whether as a primary lead generation tool or as a complementary follow-up method alongside direct mail campaigns.

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The Rise of Text Message Marketing in Land Investing

Text message marketing offers a direct line to property owners, enabling investors to engage in real-time conversations. 

Unlike direct mail, which can take days to reach recipients, text messages are delivered instantly, boasting open rates as high as 98%.

This immediacy allows for quicker responses and accelerates the negotiation process.

Saving Time with Texting

For investors juggling a full-time job or other commitments, text message marketing is a game-changer. 

Sending texts is quick, efficient, and allows for multitasking, making it an ideal solution for those with limited hours to dedicate to land investing. 

Unlike direct mail, which requires designing, printing, and mailing, texting lets you reach thousands of potential sellers in minutes with just a few clicks.

Responses can also be handled asynchronously—meaning you don’t need to be glued to your phone all day. Many investors allocate specific time blocks to review and reply to messages, making it easy to fit into a busy schedule. 

If you’re working a 9-to-5 job, you can dedicate 30 minutes before or after work to texting sellers and still build a pipeline of deals.

Cost Comparison: Texting vs. Direct Mail

One of the most compelling advantages of text message marketing is its cost-effectiveness. Direct mail campaigns involve expenses related to design, printing, postage, and mailing lists.

For instance, the cost per mailer can range from $0.60 to $1.25, leading to substantial expenses, especially when scaling up.

In contrast, text messaging platforms typically charge per message sent, often at a fraction of the cost of direct mail. This pricing structure allows investors to reach a larger audience with a smaller budget, making it an attractive option for both new and seasoned investors. 

For those who go fully into texting and eliminate direct mail, the cost savings can be substantial, freeing up capital to reinvest in deals.

Strategic Implementation of Text Message Marketing

To harness the full potential of text message marketing, consider the following steps:

1. Craft Compelling Messages – Your initial text should capture attention and prompt a response. For example: "Hi [Name], I'm interested in making an offer on your property in [County]. Do you have time to discuss this?"

    

2. Target the Right Audience – Utilize data to identify property owners who are more likely to sell, ensuring your messages reach receptive recipients.

    

3. Manage Responses Efficiently – Prompt follow-ups are crucial. Implement a system to track replies and prioritize leads based on their level of interest.

    

4. Maintain Consistent Follow-Up – Not all prospects will respond immediately. Develop a follow-up schedule to keep the conversation active and nurture leads over time.

    

5. Know When to Call – While texting is effective, some negotiations are better handled over the phone. Gauge the prospect's interest and transition to a call when appropriate to close the deal.

    

6. Utilize a CRM System – Implementing a Customer Relationship Management (CRM) system helps organize leads, track communications, and streamline your workflow.
   

Integrating Texting with Direct Mail

While texting offers numerous benefits, combining it with direct mail can enhance your outreach strategy. 

Direct mail serves as a tangible touchpoint, establishing initial contact, while follow-up texts provide a personal touch, reinforcing your interest and prompting quicker responses. 

This multi-channel approach can increase overall engagement and conversion rates.

Success Story: Roy's Texting-Only Model

Consider the case of Roy, an investor who transitioned from direct mail to a texting-only model. By sending out 20,000 texts per month, Roy scaled his business to six figures, closing 17 deals in his first year with an average profit of $12,000 per deal. 

His approach involved crafting personalized messages, efficient lead management, and strategic follow-ups, demonstrating the potential of a well-executed text message marketing strategy.

Roy does everything himself in his land investing business, including texting. 

Despite handling the entire process on his own, he spends only about two hours per day managing his business, and that includes sending and responding to texts. 

Compared to direct mail, where you might spend time designing campaigns, coordinating mailings, and waiting for responses, texting allows him to immediately engage with sellers and push deals forward at a much faster pace.

For investors like Roy who want to build a successful land business while keeping time commitments low, texting is an excellent solution. It enables them to maximize efficiency and get deals done without consuming their entire day.

Click here to watch Roy's full episode!

Getting Started with Text Message Marketing

To embark on your texting journey:

1. Acquire a Targeted List – Utilize platforms like The Land Portal to obtain a list of property owners in your desired area.
   
   
2. Skip Trace for Contact Information – Use skip tracing services to find phone numbers associated with the properties on your list.
   
   
3. Set Up a Texting Platform – Platforms such as Launch Control offer tools to manage your texting campaigns effectively. These platforms provide features like automated messaging, response tracking, and analytics to optimize your outreach efforts.

Final Thoughts

Incorporating text message marketing into your land investing strategy can lead to increased efficiency, reduced costs, and higher conversion rates. 

Whether used as a standalone approach or in conjunction with direct mail, texting offers a direct and personal way to connect with potential sellers, paving the way for successful deals and business growth.

For those working full-time jobs, texting is a time-saving alternative that allows investors to generate leads and close deals without sacrificing their entire day. 

As seen in Roy’s case, just two hours per day—including texting—can lead to six-figure success in land investing. If you’re looking for a lean, efficient, and cost-effective way to scale your land business, texting might just be the perfect solution!

Listen to the Latest Podcast

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Ron A.: Hey everybody. Welcome back to the real estate investing podcast. I’m your host, Ron Apke. Today I’m by myself. And what we are talking about today is the seven steps to getting your first land deal. And the reason I wanted to bring this topic up today is because really for people getting started in this business.

The biggest gap for them to being successful in general is getting that first deal. It is, there’s so many struggles and hurdles and things you need to go through to get your first deal. Yes. Some people will get their first deal. On their first set of mail or their first set of texts or cold calls or whatever it is, but the majority of people like it is problem solving.

It’s, um, a lot that goes into just getting your first deal. And once that first deal, the people, the amount of people that are successful after they get that first deal is so high. The fall off comes before people get that first deal. So if people don’t have proof of concept, that’s when they tend to fall off.

If they sent some text and spent a couple hundred dollars on text and it doesn’t work out, they don’t get a deal from those texts and they fall off. They quit the business. Uh, they say the business doesn’t work, whatever. If you can get to that first deal, you have proof of concept, you make 20, 25, 000. Why stop?

And that’s when you can scale up. Once you get that first deal, it’s not that difficult to get two, three deals a month and just keep on scaling up. So let’s get to it. Like I said, seven steps guys. It’s not all that complicated. Step number one is choosing a market. So you have the entire country. You have a lot of counties, you have 3000 counties plus, and you need to choose a market to market too.

So step number one is choosing a market. The base, the most basic way that I can tell you to start. Uh, choosing a market is by going two to three counties removed from big cities. And this is going to give you good price range. So if you go, let’s just choose Atlanta. For example, you start going to three, four counties removed from Atlanta.

You’re going to have a ton of vacant land. You’re not in urban, uh, America anymore. You’re in rural America where there’s so much vacant land. And these are the areas where. You offering to buy the seller’s land is so much more valuable. There’s less realtors out there. There’s just way more opportunity.

Believe it or not. A lot of people think like, how are you going to make money buying land three hours from Atlanta, Georgia? We do it all the time. We do it all the time from all these big cities, Charlotte, North Carolina, all these big cities. And that that’s, that’s the bare minimum when you’re first starting.

Like if there’s one thing that I could tell you to do when you’re first selecting a market, It is starting two to three, maybe even four counties, depending on the area removed from a major city. This is going to also give you demand. So you got to think you have built in buyers. You have all those buyers in Atlanta, Georgia, who maybe their dream is to own 10 acres.

They can’t afford 10 acres right in Atlanta, right outside of Atlanta, but they look three, four, uh, two, three hours away. And then they see your deal. And those are your buyers. Those are people who are going to buy the land. They’re going to go to the land twice a year to go hunt on it or go, uh, um, camp on it, whatever it is, but those are your buyers and that’s what you want to be targeting.

So from there, you chose your market. From there, you’re going to pull your data. You’re going to pull your property records. You’re going to get property records and you’re going to send your market. I’m kind of combining these into one. So we use the landportal. com to get our property records. I can put a link in the description below, but we use the landportal, the landportal.

com to get our property records. And then you’re sending marketing. So you’re reaching out to these sellers. To start with like a list of 1500 to 2000 people. So if you are, let’s just stick with the Atlanta market. So if you’re three counties removed from Atlanta and you’re targeting, let’s say you’re targeting two to 10 acres, two to 20 acres, you’re going to try to build a list of property records with.

About 1, 500 to 2, 000 different owners of land sellers, potential sellers. So what you’re going to do, you’re going to get this list and then you’re going to market to them. And the marketing is so open ended with how you want to market. You could just skip trace on the land portal and start cold calling these people.

You will eventually get deals. Is it going to take more time? Absolutely. It is way, way cheaper in terms of the marketing than sending texts than sending direct mail. But those are really the three. Main marketing methods that we use number one for us is direct mail. It is also the most expensive number two is texting and number three is cold calling and you can cold call using a service people that cold call for you.

You could hire cold callers or you could do it yourself. If you are just like trying to get into this business and you don’t have much marketing money, everything like that, like you might have to pick up the phone, dial 50 people a day, dial 75 people a day and get deals that way. Going from there, so now you sent the marketing and now you have leads coming in.

So you have, I don’t know, let’s say you sent a thousand text messages. You might have 20, 30, 50 leads coming in and now you got to negotiate and try to make deals happen. It’s really that not that much, uh, more complicated than that. Like you want, you need to have a margin. So you need to be buying under market value.

Let’s say your property is worth, or the property they own is worth 70, 000. Um, you need to be getting it under 70, 000, ideally 40 or 50, 000. Maybe you can do an assignment there. Maybe you can do a double close, but this is where you make deals happen. Essentially you’re negotiating with the seller. Maybe you’re looking at different ways that you can sell the property.

Maybe you’re looking at assignments or double closing or subdividing. There’s so many different strategies with this negotiation part, but you are essentially the people that. Make the most deals happen are the problem solvers. The seller came to you as an interested seller. Maybe they want more money than you want to buy it for.

But trying to figure out a solution that works for you and the seller. That is how you’re going to make the most money in this business if you are a problem solver. And okay, this seller wants, maybe the property is worth 70, 000. This seller wants 50, 000. I can’t pay 50, 000. That doesn’t make sense for me.

I can’t find funding at that. But you, you go and try to attack a double close. So you tell a seller, like, listen, I can’t get you fit a 50, 000 right now, but give me 120 days. I’ll find a buyer and we can get you that 50, 000. So you get them under contract where you can actually find the end buyer. And then you’re going to sell it for 70.

They’re going to get their 50 and you’re gonna make 20, 000. That’s what’s called a double close. Essentially,

before we get back to the show guys, make sure to leave us a comment and hit that subscribe button and turn on the notifications. Ron and I read through. Every single comment individually, it helps us plan our 2025, our topics, what you guys want to hear and helps us improve the shell.

It means a lot guys. And let’s get back to the show.

Ron A.: All right. So from there is essentially, so we have choose a market, send marketing and get your property list. So get your property list, your property records and send marketing, negotiating with the leads and then closing a deal. That’s essentially going into, okay, you negotiated with the leads.

Um, and now you’re going to close the deal. However you close it. Um, there’s different strategies that go into that, but you’re closing the deal. You’re buying the property. Let’s just say you’re buying that 70, 000 property for 35, 000. You found funding at this stage. Uh, so you’re closing the deal, you’re purchasing it.

Now you own that 10 acres or you and your funding partner own that 10 acres that you bought for 35, 000. So going from there, you’re going to list the property for sale. You bought it for 35, 000. And you’re trying to resell it for 60, 70, 000. You want, when you’re listing for sale, the, the place people struggle the most, there’s two reasons people don’t sell property, three reasons.

Number one is they do not list it in enough places. They only list it on the MLS or they only list it on Facebook. And you’re not getting in front of enough buyers. The other reason people do not sell properties or struggle to sell properties is And because they overpriced it, this might be the most common one.

They think that their property is better than what it is. And they list that 70, 000 property for 90, 000. And they think there’s just no buyers in that area. But in reality, you overpriced it by 20, 000. And the third most common reason people struggle to sell properties is they just don’t respond to sell or to buyers.

So you list the property all the right places and you price it for the right price and then you are not responsive when people are calling you. You’re not calling them back and this is something that you, you want to be extremely responsive. Like someone’s trying to buy a property from you. This isn’t an overly common thing.

It sounds very. Basic, like, yes, someone’s calling you interested in your 70, 000 property. Call them back. Be responsive. Answer their questions. Help them get to the property if they want to walk the property. And just doing those things, um, help a property sell so much. So if you are listed in all the right places, you’re priced accurately and, um, comparably to the market.

You’re not overpriced. And you’re responsive to sellers, your property is going to, or you’re responsive to buyers. Your property is going to sell more times than not. Um, and then step number six is sell the property like you listed for sale. You have leads coming in. You got to finish the job and actually sell the property.

Maybe you have five leads and there’s a, uh, people are negotiating for it and people, there’s a, a battle for the property. Like people are, uh, making above asking price offers, stuff like that. That happens all the time. If you’re marketed correctly, everything like that, and you got to go with the seller you think that is going to come through, uh, close the deal, everything like that.

What you do not want when you’re selling a property is for a seller to have a 90 day due diligence period, and then they back out at day 85. You have no earnest money. The seller backed out. They never really had real intent. The buyers that fall through are the buyers with high, high contingencies, long due diligence periods, low earnest money, um, 95, 97 percent loans, so they really don’t have any money to put down for the property.

Those are the buyers that fall out, um, mobile home. Mobile home contract. So essentially it’s a land land and mobile home together as a loan. Those fall out extremely high percentage. So let me just go over the first six real fast guys. So choose a market, send marketing, get your property list and send marketing, negotiate with the leads, close the deal.

List the property for sale and then sell the property. So that’s six. Step seven is rinsing and repeating. Essentially, you’ve done this once. You can do it 20 more times this year. You can do it 100 more times this year. Like continually to do what you’re doing. Whatever got you that first deal is going to get you that second, third, fourth, fifth deal.

Like I said at the beginning. Of this podcast, the biggest hurdle in this business is getting that first deal. The people who are successful, the people who make it into this, so few people fall off or like stop doing this business after they did a 20, 000 profit deal. It makes no sense. Why would you stop?

Um, but figuring it out, grinding it through, finding a way to get that first deal, sticking to your marketing, not your, your marketing is not going to necessarily work your first time. This is a, this is a long game in terms of sending texts, sending, doing cold calls, sending direct mail. Like you got to have a marketing plan to get those deals.

You got to be responsive with sellers, everything like that. And if things aren’t working out, make adjustments and it will work out in the long run. Other than that, guys, thank you so much for watching. If you’re listening. On YouTube, hit the subscribe button below. If you’re listening on Spotify or Apple, share this with a friend, leave us a review.

Thank you so much. We’ll see you next time.

As always. Thank you for joining. Please do us a huge favor and like, and subscribe our YouTube channel and share this with a friend. It really means the world to Ron and I, but more importantly, it could help change the life of someone else. Thanks for joining and we’ll see you next episode.

Watch the Full Episode Here

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_mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://www.youtube.com/watch?v=UCD_E2sHeUw[/embedpress]